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What Do Customers Want From Public Wi-Fi?

It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores and hotels to airports, doctor’s offices, and even airplanes.

For many businesses and public locations, providing Wi-Fi to customers has almost become like electricity or water, a cost of doing business. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The intention is to enhance and differentiate their offering, with the goal of retaining their customers’ business. However, very little knowledge is currently available about how consumers are actually using public Wi-Fi and how they view the overall experience.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, current and future use of public hotspots, and unmet demands.

The study revealed Read More »

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Wireless: More Than Just Internet Connection

DudeLookingatiPadBus feeling connected 200px biggertxt Wi-Fi is a convenience many expect to encounter whether they are at work, at home, or even out and about, say, shopping. Connecting to the internet from anywhere, at any time, is the norm these days, and for good reason. Smart devices are becoming more and more popular, and people are bringing these devices with them everywhere. So, how can the business world benefit from this? First, give the people what they want. Offer a robust wireless network so your customers are able to connect seamlessly. When you provide this, you are able, in turn, to engage with them. Read More »

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Cisco NRF 2013 – Two New Mobility Solutions Video Demonstrations

We’ve posted two new videos of the mobility solutions that we showcased in the Cisco booth at NRF 2013.

Click on the video images below to watch these two mobility solutions demonstrations.

More videos of our NRF 2013 demonstrations, Big Ideas Sessions, and press event are available at www.cisco.com/go/nrf.

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Join Cisco at NRF 2013

We just launched the Cisco at NRF 2013 website.

Cisco will be at the National Retail Federation (NRF) Convention and Expo 2013 in New York City from January 14-15, 2013.

I’d like to invite you to come visit the Cisco booth #252 to see live demonstrations of Cisco’s new innovative solutions for retail including:

Read More »

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Wi-Fi: A Major “Hotspot” for Service Providers

By Tony Verspecht and Luiz Lima, Cisco Internet Business Solutions Group (IBSG)

Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.

While specialized providers have operated commercial Wi-Fi hotspots for nearly two decades, most SPs see Wi-Fi as a fairly new business. To understand the implications of Wi-Fi on SP operations, Cisco® IBSG interviewed a number of SP executives. Following are some of the key insights, which are further discussed in “Wi-Fi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”:

  • Basic Wi-Fi service coverage expansion is still the main driver—Even among established Wi-Fi SPs with a large number of hotspots, the average yearly increase in access points is 14 percent.
  • Value-added Wi-Fi services Read More »

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