Guest Blog by Sarah Evans, Social Media Correspondent
Sarah Evans (@prsarahevans) is the chief evangelist at Tracky and owner of Sevans Strategy, a public relations and new media consultancy. She’s the author of new book, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks). It’s her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 120,000 people. A “for good” advocate, Sarah worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer. Sarah can be seen in Vanity Fair’s Americas Tweethearts, Forbes’ 14 Power Women to Follow on Twitter and Entrepreneur’s Top 10 Hot Startups of 2010.
For the past few days I’ve had the privilege of serving as entertainment services provider Cox Communications social correspondent at the 2013 Consumer Electronics Show (CES) and working very closely with the Cisco team promoting the personal TV experience. TV is everywhere at CES. And it’s right on par. Nielsen says that Americans are actually watching more TV than ever – about 34 hours per week, in fact.
Cox and Cisco have been working very closely this week with joint announcements on the personalized television experience. Working with Cisco, Cox evolved their video services platform to deliver more personalized video experiences, offering their customers more of what they enjoy. While Cox customers have been able to watch 90 channels of live, linear TV on an iPad for more than a year now, this new app – powered by Cisco’s Videoscape Unity software and technology – expands the service to iPhones and iPods, adding significant improvements in navigation. Learn more about the announcement here.
It’s hard to miss the focus on hardware at CES, specifically on size and sharpness. However, I think the real story about TV at CES is what’s happening on the backend. And what’s the big innovation? The personalization, synchronization and socialization of video, with personal on the forefront.
To keep the buzz around TV going I moderated a #CoxCiscoTV Twitter chat to talk more about the idea of #PersonalTV with Cox Communications and Cisco executives. Our Twitter lineup was made up of:
Len Barlik, EVP of Product Development, Cox Communications (@Cox_PR)
Martin De Beer, SVP of Video and Collaboration Group, Cisco, (@MartinDeBeer)
Nick Thexton, CTO, Service Provider Video Technology Group, Cisco, (@CiscoSPVideo)
A wooden “house” is not something you may ordinarily see on the show floor at the Consumer Electronics Show, and that is only ONE of the reasons that crowds lined up to hear about the MARLEY audio electronics line.
The MARLEY audio electronics line is designed using eco-friendly and recycled material. There are three different lines – Jammin’, Freedom, and Destiny. The booth contained dozens of prototypes for exhibitors to check out and including earbuds, headphones, docking stations, speakers and boom boxes ranging from $29.99 to $499.99.
I knew this was MY favorite booth at CES 2011 as soon as I heard that a portion of the MARLEY audio electronics proceeds go to 1Love.org-supported charities that empower youth, protect our planet and encourage global peace.
Check out this exclusive interview I did with Bob Marley’s grandson from the show floor!
For those who weren’t able to make it out to Vegas, we wanted to give a firsthand demonstration of what Cisco showed to our SP customers and key partners. Cisco’s Doug Webster is joined by Neil Black who is the technical leader behind some of the innovations of Videoscape.
Doug Webster, Senior Director of Marketing, WW Service Provider Marketing and Murali Nemani, Senior Director of Marketing for Service Provider Video Solutions wrap-up CES by sharing their thoughts on the reaction from attendees, customers and partners. There is even a hint as to what Cisco will be doing at Mobile World Congress. Watch here:
A post in ZDNet declared that Cisco has its “top honors” at CES, stating that “Cisco’s vision for Connected TV represents what CES is all about – a revolutionary idea that gets both consumers and the industry excited.” The team both on and off-site at CES is understandably honored by the distinction but it’s important to note that our service provider partners are just as deserving of the award as they have played an active role help us shape the vision and create what is known today as “Videoscape,.”
While I’ve been dealing mostly with press and analysts, Pankaj Patel, the senior vice president and general manager of the service provider group here at Cisco, has been spending the vast majority of his time with customers, so we tracked him down to get a summary of their reactions. And, what you’ll find in this brief video is a real sense that Cisco Videoscape brings together for them the ability to deliver rich video experiences, to have expanded opportunities to create new revenue streams and to do it over an architecture that will bring it “all together.” Read More »