Cisco Blogs

Cisco Blog > Data Center

The Future of Cloud, Part 1: Six Cloud Providers and Their Vision

This year’s Cisco Live! was tremendous, with 25,000 attendees on-site and another 200,000 attending virtually.  There was a lot of excitement around all things cloud, from how the Internet of Everything will change the way we live, to the role of the Intercloud in forming a seamless fabric between the world of many clouds.

During the show, I spent time with six of our partners who offer Cisco Powered cloud and managed services.  In this series of blogs, I’ll introduce you to each of them and what they shared with me about the future of cloud.  Each of them had a different perspective, but all of them agreed: the cloud represents an incredible opportunity for businesses around the world.

Here are some of the highlights I’ll share in upcoming blogs:

Part 2: Chris Kemmerer, Director, Mobility Solutions, Verizon, shared that part of Verizon’s mission is to bring together the pieces needed to unlock the value of the Internet of Everything for their customers.  “The Internet of Everything has deep meaning to us as everything becomes connected, whether it’s business to business, people to people, people to machines, or machines to machines.  When you have all these things exchanging data, you can improve the way enterprises interact with each other, how consumers interact with enterprises, by leveraging all that connectivity.”  He also shared how Verizon adds value to cloud services by layering applications on the underlying architecture.

Part 3: The importance of transparency in the high performance cloud was described by Dusten Tornow, Director of Infrastructure Products, from OneNeck IT Solutions.  “When we decided to build out our cloud infrastructure, we knew that we wanted to align with enterprise vendors like Cisco because their technologies resonate with our customers as being high performance.  They recognize that if they were to go out and build their own cloud, it would likely look and feel a lot like what we’ve built.  Being able to be transparent with what our equipment is made out of and built upon is a huge advantage for us.”

Part 4: Derek Siler, Director, Solution Engineering – Channel Sales, Sungard Availability Services talked about how building a resilient cloud that can carry businesses into the future requires a resilient foundation.  “We’re building our cloud future around Cisco and around enterprise-grade architectures.  For us, Cisco is absolutely vital.”

Part 5: The value of integration to cloud services was another important topic at Cisco Live!  For Chris Ludwig, SVP GTM Cloud and Hosted Solutions from NWN Corporation, applications integrated with on-premises equipment still have to work when migrated to cloud.  “That was something we did a lot of research on, to make sure that all of the third party companies that we work with on-premises are going to work in the cloud.  We certainly look to Cisco for guidance.  It’s very helpful knowing that if they’re part of the ecosystem, we know that they are going to be a good partner.”

Part 6: Steve Harris, Senior Vice President, National Alliances at Peak 10, echoed the value of a partner ecosystem.  “Today it takes an ecosystem to deliver the business outcome that clients are looking for.  We’ve gone beyond the point where clients are just interested in the technology.  They want the technology to provide a business outcome for them.  Being able to provide that seamless solution with the Cisco ecosystem of partners is incredibly important.”

Part 7: Finally, I spoke with Andy Bird, Executive Director, Product Management and Development at eLoyalty, a TeleTech Company.  He expressed his excitement about Cisco’s Intercloud Fabric.  “Imagine trying to take your data from one cloud and move it to the next.  It’s very difficult to do, because when you look at clouds, you end up getting hooked into them, just like if you were to buy premise gear.  What Cisco has been starting to enable to happen is the idea of creating a fabric between the clouds that allows me to migrate data.  When somebody gets on my platform, they have the ability to go and leverage Cisco in other places.  So they have a different level of confidence.”

Next time: my interview with Chris Kemmerer at Verizon.  Until then, you can read more about how providers are addressing the need for enterprise class services in the latest edition of Unleashing IT.

Tags: , , , , , ,

Cisco CMX at Dreamhack Winter 2013 in Jonkoping Sweden

Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.


Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.

dreamhack2 Read More »

Tags: , , , , , , , , , , , , , , , , , , , ,

The Internet of Everything: Creating Better Experiences in Unimaginable Ways

Futurists have long envisioned a world where fabulous innovations transform our lives in mind-boggling ways. And while some of their ideas may remain far-fetched, the most exciting thing about their future is that so much of it is already here, today (flying cars notwithstanding).

Indeed, we are living in an age of unprecedented technological transformation, one that stands to eclipse even the first Internet boom. This next wave of change is being driven by a massive upsurge in connectivity, from 10 billion connected things today to 50 billion in 2020. The world may seem connected. But only 1 percent of the objects around you are endowed with smart connectivity. That is changing fast. Your car, your refrigerator, your parking space, the bridge you drive over, the shelves at the local retailer, and the supply chain that feeds them — all of these “dark assets” are being “lit up” with smart connectivity, altering our lives in profound ways.

Cisco calls this the Internet of Everything (IoE). We define IoE as the intelligent connection of people, process, data, and things. And, of course, the “people” element is paramount, since the whole point of technology is to create a better life experience for everyone.

At Cisco, we estimate the Value at Stake from this transformation to be $14.4 trillion for the private sector alone over the next 10 years, which represents an opportunity to increase global aggregate corporate profits by about 21 percent.

Cisco’s projections are based on deep research and analysis into potential use cases. But we are not the only ones sensing the potential impact of this game-changing, global transformation.

Read More »

Tags: , , , , , , , , , , ,

How Can Connected Mobile Experiences Help You?

You saw the double-announcement Thursday–Not only is MGM betting big on Cisco to transform the guest experience, but we at Cisco are taking the missive of helping our customers create connected mobile experiences to the next level with Web engagement.

At this point you’re probably thinking: How exactly does this apply to me?

Good thing we have three industry-specific webinars for your convenience.

Choose the industry that applies to you and take 30 minutes to see how Cisco Connected Mobile Experiences can help YOU engage your passengers, customers, guests, and more to boost revenue and build loyalties like never before.

Intrigued? Check us out at or visit the announcement of the new web engagement platform to see how we can help you transform your business engagement model.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Next Phase of Transforming the Mobile Experience

Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.

This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.

Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.

Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,