At this point you’re probably thinking: How exactly does this apply to me?
Good thing we have three industry-specific webinars for your convenience.
Choose the industry that applies to you and take 30 minutes to see how Cisco Connected Mobile Experiences can help YOU engage your passengers, customers, guests, and more to boost revenue and build loyalties like never before.
Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
In my last blog, I discussed the benefits of Smart City cloud management capabilities. An intelligent IP-enabled network unites multiple services onto one infrastructure, allowing for tight operations management and lower expenses. Operating this network remotely, through the cloud, further enhances the capability for sustainable, effective city management.
As Smart City visions emerge in various projects in local government, we will see a combination of new ways of thinking, designing, planning, executing, and managing. Busan, South Korea has already discovered the powerful benefits of cloud infrastructure to create Smart+Connected Communities solutions. The government partnered with companies to create a Mobile Application Center to utilize city assets and the connected network. (You can also watch a video series, “Cities of the Future,” on Songdo, South Korea and how this new connected Smart City was designed, planned, and built.)
There are some important steps that other cities and governments can take to harness the power of the cloud to become more connected, efficient, and sustainable. A process on how to answer the Smart City call to action is further outlined in Cisco’s POV paper, “Smart City Framework,” and video.
1. Use one intelligent, multiservice IP network.
This is the overarching mantra of a Smart City—connect systems and services to improve city livability. While it can seem daunting, it’s important to remember the long-term benefits of a connected city, especially using cloud management. Some of the most promising Smart City projects have shown that it’s possible to use the network to achieve some major goals of state and local government, including efficient city management and economic, social, and environmental sustainability.
Savvy government leaders are recognizing the untapped power of the network and incorporating its potential into the early stages of planning and development. Many cities have experimented with including information and communications technology (ICT) solutions through small-scale “proof of concept” projects. Since budgets are so limited, it can be difficult to adopt a purely centralized approach, which means trying new techniques and learning from the enterprise sector.
2. Build a foundation for public-private partnerships.
Cities around the world are facing some big and complicated problems, with few easy answers at the ready. Rising energy costs, environmental concerns, and new government initiatives have inspired a focus on sustainable IT operations. But how can cities be expected to solve these crises, while also improving citizen services and ensuring future economic success?
Advanced information and communications technology (ICT) is a great answer, but this is easier said than done. Cities frequently face logistical hurdles on the road to becoming Smart Cities. I believe the key is creating a more effective “connected transformation,” harnessing the power of cloud computing for cost reduction and the delivery of vital services.
We’ve seen this in the enterprise sector: An intelligent IP-enabled information network provides a single, multiservice infrastructure to support productivity and cost initiatives—all achieved remotely, via cloud management. Government agencies are beginning to follow this lead. The public sector, for example, is finding new ways to measure such things as power consumption, thereby controlling energy output, reducing costs, and increasing operational efficiency. For government as well, the cloud is becoming an important tool for achieving greater sustainability.
Overall, the cloud is helping to create more effective city management, and it enables the network to become:
Observable. Cities can monitor systems, power flows, and equipment, with no physical or location constraints.
Controllable. Providing remote two-way communications and data between stations, systems, and equipment will maintain effective operations.
Automated.Hands-off processes allow for greater cost efficiency.
Secure. Layers of defense throughout a cloud grid will assure service reliability, prevent outages, and protect citizens.
The result is an intelligent, integrated cloud infrastructure that is pivotal to a Smart City’s evolution. Some amazing technology advances are making it possible for complex systems to be managed—and self-managed—remotely and efficiently. A flood of recently published case studies show how, in practical terms, high connectivity is essential to a new future for buildings and cities, and to the urban economy as a whole.