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The Internet of Everything: Creating Better Experiences in Unimaginable Ways

Futurists have long envisioned a world where fabulous innovations transform our lives in mind-boggling ways. And while some of their ideas may remain far-fetched, the most exciting thing about their future is that so much of it is already here, today (flying cars notwithstanding).

Indeed, we are living in an age of unprecedented technological transformation, one that stands to eclipse even the first Internet boom. This next wave of change is being driven by a massive upsurge in connectivity, from 10 billion connected things today to 50 billion in 2020. The world may seem connected. But only 1 percent of the objects around you are endowed with smart connectivity. That is changing fast. Your car, your refrigerator, your parking space, the bridge you drive over, the shelves at the local retailer, and the supply chain that feeds them — all of these “dark assets” are being “lit up” with smart connectivity, altering our lives in profound ways.

Cisco calls this the Internet of Everything (IoE). We define IoE as the intelligent connection of people, process, data, and things. And, of course, the “people” element is paramount, since the whole point of technology is to create a better life experience for everyone.

At Cisco, we estimate the Value at Stake from this transformation to be $14.4 trillion for the private sector alone over the next 10 years, which represents an opportunity to increase global aggregate corporate profits by about 21 percent.

Cisco’s projections are based on deep research and analysis into potential use cases. But we are not the only ones sensing the potential impact of this game-changing, global transformation.

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How Can Connected Mobile Experiences Help You?

You saw the double-announcement Thursday–Not only is MGM betting big on Cisco to transform the guest experience, but we at Cisco are taking the missive of helping our customers create connected mobile experiences to the next level with Web engagement.

At this point you’re probably thinking: How exactly does this apply to me?

Good thing we have three industry-specific webinars for your convenience.

Choose the industry that applies to you and take 30 minutes to see how Cisco Connected Mobile Experiences can help YOU engage your passengers, customers, guests, and more to boost revenue and build loyalties like never before.

Intrigued? Check us out at http://www.cisco.com/go/cmx or visit the announcement of the new web engagement platform to see how we can help you transform your business engagement model.

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Next Phase of Transforming the Mobile Experience

Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.

This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.

Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.

Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »

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MGM Resorts International Bets on Cisco; Double Downs on Wi-Fi Connectivity

Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.

At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »

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Cloud for Local Government Global Blog Series, Cloud and the Smart City: A Brighter Tomorrow

In my last blog, I discussed the benefits of Smart City cloud management capabilities. An intelligent IP-enabled network unites multiple services onto one infrastructure, allowing for tight operations management and lower expenses. Operating this network remotely, through the cloud, further enhances the capability for sustainable, effective city management.

As Smart City visions emerge in various projects in local government, we will see a combination of new ways of thinking, designing, planning, executing, and managing. Busan, South Korea has already discovered the powerful benefits of cloud infrastructure to create Smart+Connected Communities solutions. The government partnered with companies to create a Mobile Application Center to utilize city assets and the connected network. (You can also watch a video series, “Cities of the Future,” on Songdo, South Korea and how this new connected Smart City was designed, planned, and built.)

There are some important steps that other cities and governments can take to harness the power of the cloud to become more connected, efficient, and sustainable. A process on how to answer the Smart City call to action is further outlined in Cisco’s POV paper, “Smart City Framework,” and video.

1.     Use one intelligent, multiservice IP network.

This is the overarching mantra of a Smart City—connect systems and services to improve city livability. While it can seem daunting, it’s important to remember the long-term benefits of a connected city, especially using cloud management. Some of the most promising Smart City projects have shown that it’s possible to use the network to achieve some major goals of state and local government, including efficient city management and economic, social, and environmental sustainability.

Savvy government leaders are recognizing the untapped power of the network and incorporating its potential into the early stages of planning and development. Many cities have experimented with including information and communications technology (ICT) solutions through small-scale “proof of concept” projects. Since budgets are so limited, it can be difficult to adopt a purely centralized approach, which means trying new techniques and learning from the enterprise sector.

2.     Build a foundation for public-private partnerships.

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