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Location-Based Services & Monetization for Service Providers

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers 

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More on Cisco’s Connected Mobile Experiences in Nice, France

Last month I wrote about the Connected Mobile Experiences deployment in Nice. One of the most interesting things I saw at the iCity launch in Nice was a real cool application that can leverage the power of Cisco’s Connected Mobile Experiences (CMX) solution to deliver very unique and exciting capabilities.

Imagine visiting a city and being able to leave your friends digital messages that only they can read when they get to a specific location. Or walking into a new area and getting localized information right then about a specific event. Or customizing signage in whatever language in native to the visitor. Imagine being able to create your own sticky note and making it public or private anytime anyplace electronically.

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All of these things are just some of the possibilities that are now made available using ‘digital graffiti’ from a small startup in the South of France called Geekgaps.

Read More »

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The Next Big Innovation Cycle for Hoteliers

Remember the time when we were trying to figure out exactly what the Internet was? Web pages and dot coms didn’t make complete sense. Wow, how times have changed. Today, our world revolves around the Internet. Most of us connect every day. And now, we are doing more than just connecting.

Our team recently joined other industry experts at HITEC 2013, the world’s largest hospitality technology show. Hot topics discussed at the show included the next generation guest, including BYOC (bring your own content), social media, Wi-Fi services, data security, mobility and more. But one topic stood out among the others – the next big innovation cycle for hoteliers.

So what is the next big innovation cycle for hoteliers?

The one thing about innovation in hotels that stands out to me right now is that it’s almost a constant two-way dialogue between the hotel and guest. When we leverage the network beyond just connecting to the Internet, the possibilities are nearly endless.  This two-way dialogue creates an opportunity to better serve customer needs. And if we pay attention to guests’ dialogue and understand their daily physical and digital habits and desires, there is no more assuming what those needs are. By constantly gathering data to determine future needs, we can create a system that not only is a solution, but can help determine solutions for the future. Read More »

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Cisco Hacks: Notes from the CMX Hackathon

Editor’s Note: This is a guest post by two Wireless Networking Group interns, Nonie Grewal and Nivedita Jagdale, to capture their thoughts on the Connected Mobile Experiences Hackathon that they helped plan and execute.

June 29th marked the start of the Connected Mobile Experiences (CMX) Hackathon in the Cisco San Jose campus. CMX, powered by the Mobility Services Engine, provides a unique way of providing personalized real time location services over Wi-Fi. CMX aims to increase customer-oriented and operational efficiencies through analytics and personalized mobile services. The contestants at the hackathon were invited to help build prototypes that could help complement these goals, focusing on enhancing user connectivity and visibility.

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As summer college interns volunteering at the event, we walked into the Deep Space Nine room where the hackathon was held, to find clusters of intense developers at each table. With each passing minute, we felt the name “Deep Space” seemed apt for the cause it was hosting – deep thought and real coding! Read More »

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Cisco Connected Hospitality to deliver Wi-Fi and more at HITEC

Next week in Minneapolis, our team is bringing Wi-Fi in a big way to HITEC 2013, the world’s largest hospitality technology show.  As leaders in the Wi-Fi industry, we don’t just talk about what we can do; we make it happen, especially at this year’s HITEC.

For starters, we are sponsoring the wireless network at the Minneapolis Convention Center so wireless Internet connectivity at the show is free to attendees in the pre-convention areas. Our advanced Wi-Fi technologies and free Wi-Fi access will be offered at the entrance, registration, conference rooms, the Digital Den and Hall D and E common areas of the event center. Every guest in attendance will experience the Cisco network in real-time.

Enhance your HITEC experience with the Cisco-enabled mobile app

Our team is also featuring Connected Mobile Experiences with the HITEC conference mobile app, our premier business-relevant mobile solution for the hospitality industry. With this fully-functioning mobile app, you can see for yourself how Cisco Connected Mobile Experiences allows venues to use location-based services and analytics to create unique and personal mobile experiences for attendees.

The application includes conference information and scheduling with the convenience of an indoor GPS-like way-finding system that helps attendees easily locate their sessions, exhibitor booths, and conference amenities.  Read More »

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