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Cisco’s Solution Framework for the Digital Journey

Every country, city, industry, and business is becoming digital in order to leverage the unprecedented opportunities possible from rapidly expanding connectivity around the globe.

Digitization requires customers to rethink their business, operations, and technology strategies. Cisco’s research, along with countless business experts, forecasts that 40% of today’s leading businesses will be displaced by competitors disrupting the market with new approaches— digitization is an imperative for business survival.

I am excited about today’s announcement of Cisco’s Digital Solutions for Industries. This showcases our unique approach to help customers capture the promise of digitization.

Tony Shakib news conference

Digital transformation necessitates a combining of business and IT strategy that connects everything, embraces analytics, and takes a holistic approach to data security that spans technology and operations. According to the 2014 Digital Transformation report by the Altimeter Group, 88% of companies report undergoing a digital transformation — however, only 25% have mapped the digital customer journey and have a clear understanding of new or under-performing digital touchpoints. Read More »

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The Smart Connected Vehicle is Here – Now We Need Smart Connected Roads!

In the 3rd quarter of 2014, AT&T connected more new vehicles than new smartphones for the first time. Growing to reach a 40% share, automaker and aftermarket telematics will be the dominant sector for cellular M2M connections, according to ABI Research. The next frontier to create a differentiating connected vehicle experience is to connect our vehicles to our homes, our smart grids and most importantly a smart roadside infrastructure to deliver on the promise of safer, smoother and more enjoyable rides on our roads.

But smart connected roads appear to be utopia faced with a reality where current road funding is failing to even maintain our roads, and where bad roads are imposing a hidden tax on our economy, and as a result leaving underfunded governments to hold the lifeline for transportation innovation.

It is upon us again here in the Midwest. Our roads are facing the grueling cycle of freezing and melting that will strip away the band aids and rip open hardly healed scars from last winter and force us motorists to steer clear of minefields of treacherous potholes. In 2014, my “tax” for driving on substandard roads was two new suspensions, new steering seals and a set of new tires. Each vehicle owner in the U.S. pays this nearly $400 dollar “bad road tax” each year, totaling $80 billion according to a study by TRIP.

The “bad road tax” nearly doubles the roughly $100 Billion in fuel tax and tolls the U.S. collects and spends each year to maintain our road infrastructure. $100 Billion translates into a 0.4% return on our paved road assets of estimated $27 trillion in value and means that we are “sweating” our road transportation infrastructure for 250 years.

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From the Last Traffic Jam to the Last “Business Jam”

When I’m stuck in one of Silicon Valley’s many traffic jams, my frustration level rises as rapidly as my speedometer slows down. I think about how the digital synchronization of highways, vehicles and traffic lights could unclog congestion, lower pollution, eliminate delays and significantly reduce our collective frustration levels.

Just a little digital automation could go a long way to reduce not only traffic and accidents but also time, gas, smog and the costs of road and car repairs. Not to mention, helping us all attain a much more sustainable environment.

So when I’m stuck like this in traffic, whether at home or internationally, my thoughts turn to how we can get to the Last Traffic Jam.

The answer is a more connected world—or the Internet of Everything. It’s how we’ll change the way we live, work, play, and learn. This has been Cisco’s goal for 30 years, and today we have an unprecedented opportunity, along with our partners, to transform our world for the better

And that includes eliminating traffic headaches.

Studies show that for every minute spent clearing an accident from a road, there is a four-minute delay to get traffic moving again. And it’s not just delays. Today, traffic congestion costs Americans alone more than $124 billion a year. By 2030, experts predict the average American household will spend 33 percent more in traffic-related costs than today and the annual price of traffic in the United States and Europe could rise nearly 50 percent from today’s costs.

Want to know more? Here are some insights on the Last Traffic Jam.

Today, we are already connecting roadways, cars, drivers, traffic lights, parking spaces, public transportation and commercial traffic. The early results show dramatic improvement in traffic flows, fewer roadside incidents, and lower transportation costs. And one day this all will lead to the Last Traffic Jam.

This is happening by connecting disparate intelligent transportation systems to provide a centralized view of highway systems, including road conditions, traffic, construction, and transit information. Connected roadways and connected cities, are improving decision-making while reducing operating and maintenance costs.

I believe the “beginning of the end” has started. Cities around the world are getting connected.

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Intelligent Transportation Systems Require Intelligent Mobile Networks

At the ITS World Congress last month in Detroit, we saw a wide range of intelligent transportation solutions and concepts. The most popular solutions on display –presented by several Auto Manufacturers, ITS suppliers, and Cisco along with partner Cohda Wireless – were simulated and live Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) demonstrations, which showed how vehicles will communicate to each other and to roadside infrastructure in the not-too-distant future. A key goal of V2V and V2I is safety, for drivers and pedestrians, as vehicles will be able to synchronize their movement with traffic lights, roads, toll plazas, rail crossings and of course other cars.

Cisco also showed how Connected Transportation solutions can leverage the intelligent – and virtualized – mobile core network. We demonstrated a [fictional] after-market connected car application (“CarConcierge”) that enables users to remotely start or unlock their car, do a car “health check,” and extract car-sourced analytics over an LTE mobile network. The demonstration showed how the Connected Transportation market will see an explosion of innovative new applications that mobile operators can monetize by providing secure, intelligent, and cost-effective connectivity and process automation to devices and vehicles.

Watch a video summary of the Cisco demonstration: Read More »

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Delivering Better Transportation Solutions In a Connected World With Cisco IoE

Cisco ITS WC boothFord, GM, Honda, Toyota, the U.S. Department of Transportation.  It’s no surprise why they were front and center at the Intelligent Transportation Systems (ITS) World Congress which wrapped up in Detroit last week.   But, Cisco?

Barry Einsig, Cisco Transportation Executive and John Gillan, Sales Relationship Manager for Cisco Advanced Services prepare for a customer meeting at ITS World Congress

Barry Einsig, Cisco Global Transportation Executive and John Gillan, Sales Relationship Manager for Cisco Advanced Services prepare for a customer meeting at ITS World Congress.

“Reinventing Transportation in our Connected World” was the theme of this year’s ITS World Congress, yet a question we heard all week was “what is Cisco doing here?”  As if right on cue, as the show came to a close, Connected World Magazine ranked Cisco as #1 on their prestigious Connected World CW 100 annual ranking of the top 100 elite technology leaders in connected devices.

Cisco has long been recognized as a leader in traditional IT and networking, but customers are starting to see how the Internet of Everything and the Internet of Things is driving a big transformation in transportation.  And, they trust Cisco to lead the way again.

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