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Carrier Wi-Fi for the Retail of Tomorrow

By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions

When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments.  We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.

It is so exciting to see this vision coming to life all around us.  One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland.  Stary Browar is more than a mall.  It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.

Stary Browar

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Carving Out “Me” Time in the Internet of Everything Era

In a typical week, I spend about 70 percent of my waking hours on work-related matters. Another 50 percent is devoted to my family. Which leaves 20 percent for taking care of the household, and ….

Yes, that adds up to more that 100 percent. But there simply aren’t enough hours in a day for all that needs to be done — not to mention protecting that crucial time with loved ones.

So, thank you, multitasking! I can’t be the only one who has held a child while writing emails, taken conference calls from the supermarket, or had several online meetings running simultaneously.

All of this occurred to me as I struggled to find time for this blog. Writing forces me to shut off everything around me and reflect on the things that really matter — in a world that is rapidly changing, increasingly complex, and in which technology can sometimes seem a mixed blessing. When I do finally carve out an opportunity to write, it is precious time, which I cherish.

But writing is hard. Trust me, I’ve thought about creating a blog for years, and my past is riddled with failed attempts to start. Each time, I hesitated for too long, wondering whether people would really want to hear what I have to say. Like many writers, I have wondered if my compositions were too long, too short, too personal, too corporate, too banal, too deep ….

But as much as I appreciate your attention, dear reader, this time around I realize that I am writing the blog for me, the writer. Like many of us, I navigate a harried, high-pressure life. And this blog is my time, my space, to do something creative and expressive.

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Summary: With IoE and a Smartphone, You Can Shop Like a Superhero

Are you at #NRF14 this week? Join us in Booth 1954 and learn about our solutions to integrate next-gen technology into retail.

Superheroes and their super strengths have long captured our imaginations. Today, such daydreams – and abilities are getting just a bit closer to reality.

When your smartphone meets the Internet of Everything (IoE), it will make some common activities, such as shopping, a bit more super. Mobility has already assumed a central role in the retail experience, but how are increased contextual capabilities emerging across the entire customer journey?

This blog discusses how some retailers are connecting people to people and people to things, while tapping superpower abilities and making their brands and product experiences distinct.

With the superpowers of smartphones and IoE, retailers can insert themselves into crucial conversations with the customer by offering price matching, access to expanded inventories, suggestions, and shopping lists. All of these combine to keep shoppers engaged and moving along the journey – and beyond.

Read the full article: With IoE and a Smartphone, You Can Shop Like a Superhero

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New Cisco Connected Retail Architecture Poster now available on Cisco Marketplace

Need something to decorate the walls of your office, your data center, or your conference room for the new year?

Order the new Connected Retail Architecture Poster now at Cisco MarketPlace

Features of the new poster include:

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