I imagine, like most professionals, your day is filled with solving challenging demands. Whether it’s increasing efficiency in your line of business or developing new ways to reach customers and increase sales, transformation is happening. And you are driving it.Today’s leaders are leveraging mobility to move their business forward and improve their organizations; from providing users adaptive, personalized experiences to introducing new operating models and gaining additional business intelligence. Having the right information from the right people will ensure you’re not left behind.
Research from Richard Franzi in a Critical Mass for Business article supports the importance of top executives learning from other executives to help resolve issues. Learning from those who are moving in the same direction can help drive better results, especially in today’s competitive environment.
With this approach in mind, the latest edition of Mobilize offers peer-to-peer insights from C-level executives that are not only managing pain-points, but overcoming them with strategic innovative decisions.
Read More »
Tags: #ciscoyourway, Cisco, connected mobile experiences, future of mobility, mobility, Mobilize Magazine, network, wireless
Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.
Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.
Read More »
Tags: analytics, Connected, connected mobile experiences, connectivity, Dreamhack, innovation, internet, jonkoping, location, location analytics, location based services, Millennial, mobile, mobility, network, platform, telia, wi-fi, wi-fi location, wifi, wireless
In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.
Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage – which is our new network based location and context aware orchestration platform.
Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user. Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.
So, how does it work? Read More »
Tags: Cisco, connect, connected mobile experiences, context-aware, customer experience, guest experience, location, location based services, location-aware, location-based, mobile, mobile browser, mobility, network, technology, wi-fi, wifi, wireless
With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.
With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect. Read More »
Tags: Cisco, connect, connected mobile experiences, customer experience, guest access, guest captive portal, guest experience, guest portal, location, location based services, location-aware, location-based, mobility, mobilt, network, technology, wi-fi, wifi, wireless
As a product manager, I am happy and excited to tell you that Cisco Mobility Services Engine (MSE) now supports REST based APIs. Why am I happy and excited you ask? MSE’s REST based APIs allow web app developers to rapidly develop location aware apps with ease. Let me walk you through this new feature at a high level, and my colleague will take you through a closer look feature blog next week.
Mobility Services Engine and API support
For readers who are not familiar with the Cisco Mobility Service Engine and the APIs, here’s the gist:
– Cisco Mobility Services Engine (MSE) works in conjunction with Cisco Wireless LAN Controller (WLC) and Cisco Aironet Access Points (APs) and computes real time location for all Wi-Fi end-points using RSSI based triangulation algorithms.
– MSE stores real time and historical location of Wi-Fi clients in its database making it a gold mine of data for indoor location. (Remember that GPS technology is not effective for indoor location)
– This rich store of indoor location data is now available to app developers to query through a REST based API over a secure HTTPS connection.
What can I do with MSE REST APIs?
MSE REST APIs allow web developers to query MSE location database using the HTTP(S) GET method. HTTP response payload can be received in XML or JSON format. Here is a list of resources that are accessible over the REST API. Read More »
Tags: API, Cisco, cmx, connected mobile experiences, HTTP(S) GET, location, location based services, map, mobility services, mobility services engine, mse, real time location, REST, rtls, web developer, XML