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MSE and CMX: What’s the Difference?

As you probably know, Cisco Connected Mobile Experiences (CMX) enables businesses to develop engaging mobile experiences with personalized guest onboarding, engagement, and location analytics. CMX leverages Wifi network intelligence and provides IT departments the creative opportunity to produce new revenue-generating, end-consumer solutions.

But I’m often asked what the difference is between MSE & CMX. I’m likely to blame for some of the confusion since I use the terms “MSE” and “CMX” interchangeably. Let’s clear up the confusion once and for all with a breakdown of MSE and CMX.


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Creating a new guest Wi-Fi experience with CMX Connect

Guest Wi-Fi has become a must-have, not a nice-to-have requirement for our customers.  Today, let’s talk about building customer engagement through guest Wi-Fi and how CMX Connect creates a new guest Wi-Fi experience. We also have a special offer to share if you’re interested in trying out CMX (Connected Mobile Experiences) Connect.

Offering Guest Wi-Fi is a No-Brainer

Have you ever found yourself constantly checking emails on your phone, whether you are in the supermarket, a sport stadium or your doctor’s office? We live in a connected world so when people lose their Internet connectivity, they feel as uncomfortable as if they are walking in the dark. According to a Cisco report [1], one in every three college students and young professionals believes the Internet is as important as air, water, food, and shelter. At college games, fans often leave at half time if they cannot connect to the Internet to post photos or tweet comments [2]. Offering guest Wi-Fi has become a must, not an option, for most of our customers across all verticals such as retail, healthcare, sports and entertainments, and education.

Guest Wi-Fi is an opportunity to engage and delight your visitors

So you’ve decided to offer guest Wi-Fi at your venue, but how do you make the most of it from a business standpoint? According to a 2013 survey, the first thing hotel guests try is the quality of guest Wi-Fi, before the quality breakfast or even the comfortable bed [3]. So guest Wi-Fi is a perfect opportunity for you to engage your visitors and increase customer satisfaction and loyalty. With a seamless one-click mobile-first onboarding experience, visitors can check-in on your business Facebook page, or provide email information for future promotional campaign. Since you also know the context and location of your visitors, you can offer personalized and relevant information to visitors. For example, first-time parents connect to the hospital’s guest Wi-Fi in the Maternity ward can be served a video on changing a newborn’s diaper .

CMX Connect is built to address these use cases

We have made significant improvements in the CMX 10.1 release and will continue to partner with our customers in this journey. So how does CMX Connect help you improve your business?

  1. We have a modern and intuitive user interface so IT managers can work with the marketing team to create guest portals, collect visitors’ information, and customize promotional offers by location. You don’t need a user guide or need to write any code to create guest portals. Figure 1 shows an example of the simplicity in building a portal page. Figure 2 provides examples of guest portals built by our tool.

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Figure 1. Example of the portal builder tool.

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Figure 2. Example of custom guest portals Read More »

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MSE 10 at Cisco Live! Milan 2015

Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.

The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.

The New Analytics Dashboard

One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.

Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.

The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.

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Figure 1 Visitor count for one of the days

Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »

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TechWiseTV Workshop on Cisco CMX Location Services: The Next Best Thing to Being There

TechWiseTV Episodes

As you’ve no doubt seen from our recent Connected Mobile Experiences (CMX) Momentum announcement, the solution continues to evolve in exciting new ways. As new customers see the potential and expand the number and types of use cases, we want to continue to grow the solution and deliver the most compelling location-based services available.

The one constant through all this continual change is how seeing is believing.

I know the line is overused and typically associated with something someone is trying to make seem just this side of magic. That’s not my intent. CMX isn’t magic. It’s just an intelligent and innovate application of the technology that most businesses do or should have in place. That said, the best way to understand and believe in the potential of CMX is to see it in use.

TWTV_164_240x200If you ever get a chance to visit a CMX deployment, including a Cisco Customer Experience Center, CMX Demo Lab, and, coming soon, a CMX On-the-Go Demo, by all means take the time. You will not be disappointed. Read More »

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Developer Network (DevNet) showcases new applications using Connected Mobile Experiences (CMX) at Cisco Live Milan 2015

Have you ever been slaving away at work all day, yet somebody asks, “Where have you been, I have been looking for you all day and by the way, have you seen James?” Well, CMX (Connected Mobile Experience) along with a cool mobile app can tackle those questions and more.

To start, Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  With CMX, we provide the engine for developers to build apps with the Mobility Services APIs that can show where I have been on the floor and a user locator to find out where James has been.

So, what can you do with the CMX Mobility Services APIs? Read More »

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