Cisco Blogs


Cisco Blog > Mobility

Deep-Dive Techwise Technical Workshop: Cisco Connected Mobile Experiences

Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.

You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:

  • Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
  • Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
  • APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
  • Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go

This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!

Tags: , , , , , , , , , , , , , ,

Gathering Frontline Insights on Mobility Innovation

I imagine, like most professionals, your day is filled with solving challenging demands. Whether it’s increasing efficiency in your line of business or developing new ways to reach customers and increase sales, transformation is happening. And you are driving it.Today’s leaders are leveraging mobility to move their business forward and improve their organizations; from providing users adaptive, personalized experiences to introducing new operating models and gaining additional business intelligence. Having the right information from the right people will ensure you’re not left behind.

Research from Richard Franzi in a Critical Mass for Business article supports the importance of top executives learning from other executives to help resolve issues. Learning from those who are moving in the same direction can help drive better results, especially in today’s competitive environment.

With this approach in mind, the latest edition of Mobilize offers peer-to-peer insights from C-level executives that are not only managing pain-points, but overcoming them with strategic innovative decisions.

Read More »

Tags: , , , , , , ,

Cisco CMX at Dreamhack Winter 2013 in Jonkoping Sweden

Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.

dreamhack1

Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.

dreamhack2 Read More »

Tags: , , , , , , , , , , , , , , , , , , , ,

Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

Tags: , , , , , , , , , , , , , , , , ,

CMX Connect – An Innovative, Location Aware Guest Captive Portal

connect1With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.

With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect.  Read More »

Tags: , , , , , , , , , , , , , , , , , ,