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Connected Mobile Experiences (CMX) provides useful insights at the Second IoT World Forum

Thought-leaders, implementers and creators across public sector, private business and education gathered for the second annual Internet of Things World Forum (IoTWF) in Chicago.  It was an opportunity to see  real  examples of the Internet of Things (IoT). While the buzz was about IoT, CMX provided meaningful insights like average registration times, visitors in various zones by the hour, and corresponding dwell times.  It was possible to predict which vertical is more likely to adopt IoT first, based on device count, dwell time and traffic patterns.

Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  The Cisco CMX solution consists of Detect, Connect and Engage, which work in unison to create an end-to-end mobile experience for the user while providing business benefits to the enterprise.

  • Detect: Aggregate and visualize location data from the Wi-Fi network
  • Connect: Easy, secure guest access to the Wi-Fi network
  • Engage: Customize the end-user mobile experience to delight customers in your venue

Here are some of the reports we generated and the observations we’ve gleaned.

Registration

One of the common reports from CMX Analytics is hourly visitors and dwell time. This “Registration” chart provides a view of total number of visitors and corresponding dwell times for the entire day by the hour. The key takeaway is that most participants were registered by 9:00 a.m.  and the average wait time was 15 minute.  In business terms, this is a great sign for the operations side of the events team, which was able to maintain a consistent average wait time despite the clear spike and variation of registrants entering the zone.

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Breakout Popularity

One of the widgets on the CMX Analytics dashboard can be configured to show comparative device count by zone.

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Notice the widget on the bottom right hand side: a comparison of device count by breakout rooms. This provides an insight to which breakout session was most popular.

With a simple cross-check, compare Read More »

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Where’s Waldo? Getting Past “Go” with Mobile Workers

Organizations today face many challenges when it comes to providing an optimum work environment. How can you turn your office space into a next-generation workplace? The answer is collaboration technology. Collaboration technology enables you to create workspaces that meet the changing needs and preferences of your employees. You can connect the unconnected, improve employee engagement, and address the realities of an increasingly virtual work environment.

In my experience, keeping pace with rapidly changing employee preferences and aligning technology requires organizations to update network infrastructure design. They need to expand employee capability and flexibility while strengthening overall network security. As more devices come online through the Internet of Everything (IoE), the workplace must evolve. And evolve in a way that meets employee needs and encourages collaboration, especially across global teams.

Business Challenges

Our organizations face many challenges when it comes to providing optimal work environments, including:

  • Enhancing employee collaboration within geographically dispersed teams
  • Encouraging more efficient work
  • Minimizing the cost and disruption of deploying new IT hardware and applications
  • Retaining the best employees

As I covered in a previous post, I think it’s important for Read More »

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Improve Your Business Results with Mobility and Analytics

When it comes to delivering better business outcomes, many IT people could be sitting on a virtual goldmine – particularly when it comes to location analytics. Here are some new ways that you can extract more of that valuable information from your network, and some things to think about as you add new services and capacity.

Smart mobile device users are always looking to access information as they enter any public or private space. If you oversee IT for a shopping center, a hotel, a university or some other large venue, you know that every mobile device user can be an opportunity to:

  • Engage customers in new ways: Deliver relevant content, information, and services directly to customer’s mobile devices based on their location or personal preferences.
  • Understand customer behavior: Many organizations are not able to efficiently track the number of visitors, dwell time, or movement patterns. Imagine how much you could address visitor needs by gaining these insights.
  • Create new advertising revenue streams: Monetize your Wi-Fi infrastructure through third-party mobile advertising opportunities and mobile-influenced sales.

How can you make the most of this opportunity and connect with visitors to improve experiences, increase customer loyalty and drive sales?

Marlowe Mall

Read More »

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Powerful API’s Unlock Location-based Services

We’ve all been there, seen it, and even done it ourselves. We’re talking or texting on our phones while walking around the isles of our favorite store. Half the time people are in a venue they’re more fixated on what’s happening on their phone than what’s around them. What about those brick and mortars around us? How can they get our attention when our noses are in our devices?

The way people use their devices may never change, but the way in which businesses interact with their mobile phone loving customers can. Cisco’s Customer Mobile Experiences (CMX) solution provides businesses with the technology to leverage the mobile trend to their advantage by serving smartphone carrying visitors, guests, passengers, shoppers and students location-based services to get their attention.

Among these tools is a valuable set of API that can unlock location-based services, such as indoor navigation and push notifications to create a more personalized mobile experience.   Read More »

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Five Reasons to Upgrade Cisco’s CMX to MSE 8.0 Today

The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0.  These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:

1. Presence Analytics

This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.

Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.

mse8_1

2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.

In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »

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