If you have ever been to a large resort, you may find yourself amazed at the number of restaurants, clubs and shops that are on the property. On the other hand you may find yourself constantly wandering around the property to find a particular place you had in mind or having to stop at every directory kiosk on the way to make sure you weren’t lost. What if there was a better way?
With the Cisco ONE Enterprise Networks Architecture the control layer can abstract information from the network infrastructure. But what does this mean from the perspective of delivering a better end-user experience or even helping in driving business? Let’s look at an example of how the network infrastructure is helping drive change in the hospitality industry. Read More »
Tags: connected mobile experiences, enterprise networks, GameChanger, Network Aware Application Layer, Network Elements Layer, Using a smartphone to navigate a hotel
I love shopping. I love traveling. I hate going to the hospital. I sometimes like going to the bank (only if it involves the depositing a large check). On the surface, it may seem that there’s no common thread about each of these experiences, however, there actually is a lot in common!
Each of these industries (retail, transportation, healthcare, banking) is becoming more passionate about truly delivering good customer experience and building customer loyalty. Why? Research has established that satisfied customers spend more money “now” and, in the longer term, become more loyal. For example, according to a J.D. Power survey, a delighted traveler is likely to spend 45% more money at the airport than someone who is disappointed with their experience.
Okay, sold! Let’s start delivering “good” experience and start counting the money…right? Not exactly. Unfortunately, it’s not quite that simple.
First of all, what exactly is “good” experience? The answers will vary greatly depending on the industry vertical and brands within a vertical. Hence, one of the major challenges is actually defining “good” experience.
While there are certainly unique attributes to “good” experience in different industries, there is a common theme emerging: the synchronization of physical and digital experience. For example, research by Cisco’s Internet Business Solutions Group, revealed 93% of products sold in the United States are still bought in brick-and-mortar locations. In addition, over 50% of all consumers access (or would like to access) to digital content while shopping in a store, either through digital touch-screens or their own smartphones/tablets. This research reveals that more and more consumers are relying on real-time digital content to make purchasing decisions. In essence, consumers are becoming “informed buyers” during the shopping experience.
Unfortunately, with respect to customer experience, in many companies today the physical and digital worlds still sit across a great divide. Often, these two functions are housed in different organizations and are loosely coupled with respect to operations and culture. While we’ve made significant progress, digital experience is often an after-thought that peacefully co-exists with physical experience.
But, that’s not going to work any more. Consumers are expecting more, and they vote with their wallets. So, start truly synchronizing your digital and physical experiences…or else!
There are indeed a number of challenges in making smart stores, what do you think is most difficult in actually accomplishing this?
Tags: Cisco, connected mobile experiences, customer experience, Internet of Everything, internet of things, IoE, IoT, mobility, online shopping, retail, retailing
Can you remember life without Wi-Fi? Mobility is an integrated part of our daily lives – from how we operate as a mobile user or consumer to how we conduct business. And as Cisco continues to focus on architectures and solutions that transform our customers’ businesses, our Wi-Fi business soars: in last week’s Q3 earnings, we reported a 27 percent increase in year-over-year revenue and a 200% increase in sales of Service Provider Wi-Fi. We’ve now seen 6 out of 7 quarters of Wi-Fi growth, and we continue to be the clear industry leader.
We’ve made exciting new announcements in wireless – the industry’s first edition of the 802.11ac module; extending our portfolio for a cloud-managed offering with the acquisition of Meraki; and unveiling several marquees customer deployments.
One of the truly differentiated ways Cisco is delivering business-relevant solutions is extending the Unified Access architecture through the Connected Mobile Experiences solution. This solution embodies Cisco’s commitment to deliver relevance to line of businesses by shifting the network to a revenue enabler that creates meaningful Wi-Fi user experiences and increases business efficiency.
The Connected Mobile Experiences solution uses Cisco Wi-Fi infrastructure– access points, controllers, Mobility Services Engine (MSE), and management – to detect, connect, and engage end users and to provide unique insight to venue owners through location analytics.
Read More »
Tags: analytics, aruba, business, Cisco, connected mobile experiences, End User, location, location-based, Meridian, mobile, mobility, network, operations, unified access, wireless
When it comes down to it, MGM Resorts International’s focus revolves around its guests. And today, an important facet of hospitality includes an accessible, reliable network. But it doesn’t serve only the resort’s visitors; the network has also become a vital part of the business.
Being one of many major resorts on the renowned Las Vegas Strip, MGM Resorts was anxious to connect with guests – and have guests connect to them. So MGM partnered with Cisco to implement an IT infrastructure that would give guests what they were asking for while also enhancing business-focused technology capabilities. Read More »
Tags: Cisco, connected mobile experiences, Hospitality IT, Hospitality WiFi, MGM Resorts
See how simple Unified Access can be!
Cisco Unified Access delivers a unique solution for enterprises facing a BYOD world: one policy, one management, and one network for wired, wireless, and virtual private networks. It helps businesses deliver new connected experiences, as opposed to getting bogged down by operational complexity.Skeptical? Click on the image to the right to try a brief, modular demo that illustrates just how simple Unified Access can be.
The demo shows the value and ease-of-use of the Cisco Unified Access solution through common enterprise use cases. The demo also highlights the increased visibility, control, flexibility and security enabled by the Cisco Unified Access architecture. Read More »
Tags: Cisco Demo, connected mobile experiences, Contextual policy, unified access, unified_access