Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.
From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.
But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.
The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.
In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.
Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.
Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.
And now, Read More »
Tags: analytics, beacons, BLE, Bluetooth Low Energy, Cisco CMX, connected mobile experiences, customer behavior, mobility, Shadow IT, wifi
Wikipedia defines iBeacon as the trademark for an indoor positioning system that Apple, Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS devices of their presence”. The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen for the signal transmitted by these beacons and respond accordingly when the phone detects them.
Imagine the fans at a stadium with their ticket and seat number automatically pulled up as they walk inside an arena. Imagine the passengers at an airport heading towards the ticket gate with an automatic notification popup that pulls up their mobile boarding pass ticket ready for inspection.
We believe that iBeacon technology is a big step forward towards better, cheaper indoor location services such as real time alerts, context-based rewards, mobile payments, etc.
A couple of months ago, Read More »
Tags: beacon, beacon management platform, cmx, connected mobile experiences, ibeacon
Thought-leaders, implementers and creators across public sector, private business and education gathered for the second annual Internet of Things World Forum (IoTWF) in Chicago. It was an opportunity to see real examples of the Internet of Things (IoT). While the buzz was about IoT, CMX provided meaningful insights like average registration times, visitors in various zones by the hour, and corresponding dwell times. It was possible to predict which vertical is more likely to adopt IoT first, based on device count, dwell time and traffic patterns.
Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users. The Cisco CMX solution consists of Detect, Connect and Engage, which work in unison to create an end-to-end mobile experience for the user while providing business benefits to the enterprise.
- Detect: Aggregate and visualize location data from the Wi-Fi network
- Connect: Easy, secure guest access to the Wi-Fi network
- Engage: Customize the end-user mobile experience to delight customers in your venue
Here are some of the reports we generated and the observations we’ve gleaned.
One of the common reports from CMX Analytics is hourly visitors and dwell time. This “Registration” chart provides a view of total number of visitors and corresponding dwell times for the entire day by the hour. The key takeaway is that most participants were registered by 9:00 a.m. and the average wait time was 15 minute. In business terms, this is a great sign for the operations side of the events team, which was able to maintain a consistent average wait time despite the clear spike and variation of registrants entering the zone.
One of the widgets on the CMX Analytics dashboard can be configured to show comparative device count by zone.
Notice the widget on the bottom right hand side: a comparison of device count by breakout rooms. This provides an insight to which breakout session was most popular.
With a simple cross-check, compare Read More »
Tags: cmx, cmx analytics, connected mobile experiences, internet of things, IoT, IoTWF, mobility, wi-fi
Organizations today face many challenges when it comes to providing an optimum work environment. How can you turn your office space into a next-generation workplace? The answer is collaboration technology. Collaboration technology enables you to create workspaces that meet the changing needs and preferences of your employees. You can connect the unconnected, improve employee engagement, and address the realities of an increasingly virtual work environment.
In my experience, keeping pace with rapidly changing employee preferences and aligning technology requires organizations to update network infrastructure design. They need to expand employee capability and flexibility while strengthening overall network security. As more devices come online through the Internet of Everything (IoE), the workplace must evolve. And evolve in a way that meets employee needs and encourages collaboration, especially across global teams.
Our organizations face many challenges when it comes to providing optimal work environments, including:
- Enhancing employee collaboration within geographically dispersed teams
- Encouraging more efficient work
- Minimizing the cost and disruption of deploying new IT hardware and applications
- Retaining the best employees
As I covered in a previous post, I think it’s important for Read More »
Tags: Cisco, CiscoMobility, collaboration, connected mobile experiences, future of mobility, mobility, network
When it comes to delivering better business outcomes, many IT people could be sitting on a virtual goldmine – particularly when it comes to location analytics. Here are some new ways that you can extract more of that valuable information from your network, and some things to think about as you add new services and capacity.
Smart mobile device users are always looking to access information as they enter any public or private space. If you oversee IT for a shopping center, a hotel, a university or some other large venue, you know that every mobile device user can be an opportunity to:
- Engage customers in new ways: Deliver relevant content, information, and services directly to customer’s mobile devices based on their location or personal preferences.
- Understand customer behavior: Many organizations are not able to efficiently track the number of visitors, dwell time, or movement patterns. Imagine how much you could address visitor needs by gaining these insights.
- Create new advertising revenue streams: Monetize your Wi-Fi infrastructure through third-party mobile advertising opportunities and mobile-influenced sales.
How can you make the most of this opportunity and connect with visitors to improve experiences, increase customer loyalty and drive sales?
Read More »
Tags: cmx, connected mobile experiences, Edu, Identity Services Engine, ISE, IWAN