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Make Valuable Connections with Cisco Connected Hospitality at HITEC

Next week in Los Angeles, our team will be at HITEC 2014, the world’s largest hospitality technology show.  This year, we are once again sponsoring the wireless network at the Los Angeles Convention Center, so wireless Internet connectivity at the show is free to attendees in the pre-convention areas. Our advanced Wi-Fi technologies and free Wi-Fi access will be offered in the exhibitor space and the Digital Den (conveniently located right outside the Exposition) and common areas of the event center. Every guest in attendance will experience the reliability and convenience of Cisco’s network in real-time.

Visit the Cisco Booth #1126

Today’s guests demand a consistent and personalized mobile experience. They expect to interact seamlessly via their own devices, wherever and whenever they choose. With Cisco Connected Mobile Experiences, you can engage guests with next-generation, location-based mobile services, plus capture the right analytics to drive efficiency and improve service.

Be sure to stop by and visit us at booth #1126 to learn more about our end-to-end Connected Hospitality solutions. Cisco subject matter experts will be ready to meet and discuss specific interests and challenges. Read More »

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Partner with IT to Build the Workplace of the Future

I’m a huge advocate for flexible work practices including the ability to work from wherever and whenever you want, and think those who attempt to run businesses the ‘old fashioned’ way will fall behind if they fail to recognize the effects of mobility in both their workforce and their bottom lines.

The impact of mobility became clear to us when we discovered that space utilization of our own 22.5Mft2 global property was just at 50 percent. And it’s not just happening at Cisco. According to a CoreNet study, nearly 60 percent of a company’s desks are vacant at any given time and the growing mobility trend is a major reason why. Taking all of this into consideration, I think the question that corporate real estate and facilities leaders need to focus on is, “why aren’t we working with IT leaders to build the workplace of the future?”

Mobility and the Changing Landscape

Most employees can now work from anywhere on any device and have access to most content.  We’re seeing this “wherever you are is your office” trend actually increases productivity and I would even argue that employees who don’t commute actually work more hours on company business. With mobility and bring your own device (BYOD) taking such a strong hold within the workplace, data collection has been accelerating at an exponential rate – so much so that by 2018, Read More »

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

Mobility trend in Hospitality

A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.

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No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »

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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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