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TechWiseTV Workshop on Cisco CMX Location Services: The Next Best Thing to Being There

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As you’ve no doubt seen from our recent Connected Mobile Experiences (CMX) Momentum announcement, the solution continues to evolve in exciting new ways. As new customers see the potential and expand the number and types of use cases, we want to continue to grow the solution and deliver the most compelling location-based services available.

The one constant through all this continual change is how seeing is believing.

I know the line is overused and typically associated with something someone is trying to make seem just this side of magic. That’s not my intent. CMX isn’t magic. It’s just an intelligent and innovate application of the technology that most businesses do or should have in place. That said, the best way to understand and believe in the potential of CMX is to see it in use.

TWTV_164_240x200If you ever get a chance to visit a CMX deployment, including a Cisco Customer Experience Center, CMX Demo Lab, and, coming soon, a CMX On-the-Go Demo, by all means take the time. You will not be disappointed. Read More »

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Developer Network (DevNet) showcases new applications using Connected Mobile Experiences (CMX) at Cisco Live Milan 2015

Have you ever been slaving away at work all day, yet somebody asks, “Where have you been, I have been looking for you all day and by the way, have you seen James?” Well, CMX (Connected Mobile Experience) along with a cool mobile app can tackle those questions and more.

To start, Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  With CMX, we provide the engine for developers to build apps with the Mobility Services APIs that can show where I have been on the floor and a user locator to find out where James has been.

So, what can you do with the CMX Mobility Services APIs? Read More »

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Three Dimensions that Influence Location Quality

Since the earliest maps, location accuracy has always been important. Just one degree off on the high seas and the seafaring navigator could be landing in Cuba instead of Florida. As we progress from GPS to indoor location, the quality of location accuracy is no less critical.

To define the quality of location, we really need to understand the variables that influence location. This is especially true with mobile devices in the mix.

Quality of location accuracy has three dimensions:

  1. Location precision
  2. Refresh rate
  3. System latency

These three vectors are functions of how well the infrastructure is engineered and how the Read More »

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The Next Wave of CMX: Location Innovation, Scalability, and User-centric Analytics for Better Customer Engagement

Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.

From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.

But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.

The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.

In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.

Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.

Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.

And now, Read More »

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Leverage Your Existing Wireless Infra to Manage iBeacons

Wikipedia defines iBeacon as the trademark for an indoor positioning system that Apple, Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS devices of their presence”. The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen for the signal transmitted by these beacons and respond accordingly when the phone detects them.

Imagine the fans at a stadium with their ticket and seat number automatically pulled up as they walk inside an arena. Imagine the passengers at an airport heading towards the ticket gate with an automatic notification popup that pulls up their mobile boarding pass ticket ready for inspection.

We believe that iBeacon technology is a big step forward towards better, cheaper indoor location services such as real time alerts, context-based rewards, mobile payments, etc.

A couple of months ago, Read More »

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