This is a guest blog contributed by Dr. Aydogan Ozcan, Chancellor’s Professor at UCLA. **
In many developing regions today, cellphones and other mobile devices have begun to play a significant role in healthcare distribution. Local networks operated by service providers allow medical staff to utilize mobile technology to treat, educate, and set follow-up appointment dates with patients. Not only can patients access information about their health, but they can meet with physicians via video over the mobile network. For regions where people may be hundreds or even thousands of miles from a local doctor or hospital, these mobile devices can become lifesaving tools.
While cell phones and other mobile devices such as PCs and tablets can serve as a source of medical information or as a virtual meeting place between a doctor and patient, the technology itself can play a more important role of improving health care in developing regions as an actual medical device. Take for example, the work of University of California, Los Angeles (UCLA), Chancellor’s Professor, Dr. Aydogan Ozcan. Ozcan is creating portable and lightweight microscopes that affix to the mobile phones, thus transforming them into a platform for conducting microanalysis of blood, bodily fluids and water samples. With Dr. Ozcan’s vision and technology research, cellphones can become a mobile medical lab that can diagnose life-threatening diseases. Read More »
Tags: Connected Life, developing country, healthcare, mobile, mobility, Service Provider, telemedicine
By Joe Chow, VP & GM, Connected Devices Business Unit, Cisco
With the proliferation of IP devices and ubiquitous access to broadband, consumers are increasingly enjoying the benefits of “being connected”. But being able to adjust your thermostat while on vacation or remotely limit your child’s internet access is just the tip of the iceberg. There is a wealth of revenue opportunities that service providers can extract from the business market place.
One example is energy.
What does a service provider have to do with energy you ask? Well Read More »
Tags: broadband, Connected Life, Digital Life, Energy Management, IP connectivity, Service Provider
By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider
With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions Group (IBSG) projects a direct mobile cloud service opportunity of more than $60 billion worldwide by 2016. So far, the first-mover advantage has gone to over-the-top (OTT) players such as Google, and device makers such as Apple. However, service providers (SPs) are well positioned to capture significant revenue in the growing market for cloud-based mobile services. With the right investment and implementation strategies, they can more fully realize this crucial avenue for growth and cost savings.
Cisco IBSG sees consumers demanding mobile-cloud services that fall into four key categories:
- Learn and Play: Gaming, video, information, productivity-enhancing services
- Communicate: Video calls, social networking
- Shop and Pay: Payments, healthcare, travel, location, context-based ads, mobile retail
- Monitor and Control: Home automation, surveillance
Sevenfold Revenue Return on Investment
Despite the $60 billion opportunity, mobile operators have been slow to make the investment necessary to develop these cloud-based services. One reason for this lag could be concern about profit margins, which tend to be significantly lower than for traditional mobile services. A number of factors could explain the lower profit margins, including: Read More »
Tags: Cisco, Connected Life, IBSG, mobile cloud, Mobile-Cloud Services, monetization, Monetize, Service Provider, SP
By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – Singapore
A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.
But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.
OTTs Have First-Mover Advantage
This first-mover advantage has Read More »
Tags: app stores, Big Data, Cisco, cloud ecosystem, Connected Life, Content delivery networks, data center, First-mover, IBSG, innovation, market capitalization, mobile cloud, mobile cloud opportunity, over-the-top (OTT), pricing, Service Provider, Smartphones, Tablets, thin-client devices, virtualization, wi-fi
Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities.
From my perspective, observing the driving forces shaping the mobile industry, five key trends stand out. All are laced with challenges and opportunities. And each represents a core element in an interconnected system that is pushing the entire marketplace forward, while demanding innovative breakthroughs in monetizing and optimizing data.
On February 25-28, I will be attending Mobile World Congress 2013 in Barcelona. This year’s event is expected to be the largest ever, with 1,500 exhibitors. I expect these five trends will be major sources of discussion:
- Video. We are already seeing the true inflection point in video where it becomes mainstream on multiple devices. The mobile and nomadic consumption of video—whether served by mobile carriers or localized Wi-Fi—is popular, commonplace, and growing rapidly. But video will completely reshape the demand side of the industry, creating enormous amounts of data. It threatens to load and clog networks, and it will demand new models for monetization.
- Accelerating connections. As the Read More »
Tags: Big Data, Cisco, Connected Life, data, data in motion, IBSG, Internet of Everything, IoE, mobile carriers, mobile devices, mobile world congress, multiscreen, offloading, Personalization, service providers, targeted ads, video, wi-fi