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Cisco CLUE Part 4: Global mobile moxie – no cord, no problem

Welcome back to our fourth and final installment of the updated Cisco Connected Life User Experience (CLUE) Index findings. We’ve previously covered residential and business services, and today, mobile services will be in the spotlight. The “On the Move” portion of the CLUE Index grew 19.45 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 119.45 (based on 2009 global service adoption data). On the Move grew more than other segment in our study. Personal mobile devices (smartphones, PCs/laptops, tablets, E-readers, et al.) have become indispensable communications, information and entertainment gear for global wireless consumers. The combination of expanded 3G/4G networks, broader wi-fi access and greater device computing power for advanced mobile broadband applications and services has enabled this segment to flourish in spite of a challenging global economy. Here’s a graphic summary of business services global growth:

graphic summary of business services global growth

We tracked global penetration of the following mobile services as part of our CLUE research:

  • Mobile text messaging: mobile text-based services, including Short Message Service (SMS) and instant messaging
  • Mobile Multimedia Service (MMS): mobile services that include multimedia objects such as images, videos, audio, and rich text in addition to text
  • Mobile email: email on mobile phones
  • Mobile gaming: downloads of full games as well as online gaming on mobile phones, including single-player and multiplayer online games
  • Mobile music: full track downloads and music streaming services on mobile phones
  • Mobile television: scheduled TV content delivered over cellular and broadcast infrastructures
  • Mobile video: on-demand video content downloaded or streamed to the mobile handset
  • Mobile social networking: mobile services ranging from simple chat rooms with only texting tools, to multimedia-rich environments and user-generated content (UGC) sharing communities
  • Mobile LBS: services that include personal navigation, point of interest (POI), friend-finder, and family-tracker services
  • Mobile commerce: services such as mobile banking, local and remote mobile payments, and domestic and international funds transfer

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Cisco CLUE Part 3: No such thing as “business as usual” for today’s global workers

Yesterday, we discussed the “At Home” or residential services category of our Cisco Connected Life User Experience (CLUE) Index findings. Today, we’ll focus on the “At Work” or business services category of our CLUE research. The At Work portion of the CLUE Index grew 14.17 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 114.17 (based on 2009 global service adoption data). Globally, businesses are supporting telecommuting employees, remote workforces, and improved communication with partners and customers through network systems and resources. As businesses have had to re-evaluate their travel policies and budgets, video conferencing and other web-based collaboration services have been adopted as cost-effective alternatives. Here’s a graphic summary of business services global growth:

graphic summary of business services global growth

We tracked global penetration of the following business services as part of our CLUE research:

  • Business instant messaging: fixed-line business instant messaging, including all business users of on-premises and hosted email
  • Business IP telephony: IP telephony lines or end points that are attached to a dedicated IP-enabled or a dedicated IP phone system, not including shared or multitenant solutions
  • Business audio conferencing: phone-based conferencing with no video
  • Business web conferencing without video: collaborative sessions that use a standard web browser or downloaded client to share an application or to make a remote presentation over the Internet
  • Business personal video conferencing: includes client-server PC-software-based desktop conferencing, video telephony, web conferencing with video, and executive video conferencing
  • Business room-based video conferencing: group video conferencing that includes Cisco TelePresence® systems and multicodec and single codec conferencing systems
  • Mobile business email: mobile business email for users on an enterprise mobile account; this is considered an extension of office email service
  • Mobile business messaging: messaging for users on an enterprise mobile account; this is considered an extension of the office messaging service
  • Mobile business location-based services (LBS): business LBS for mobile employees such as the salesforce, and other location-tracking services for industries such as transportation, health, and security

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Cisco CLUE Part 2: Home is where the heart (and broadband) are…

Yesterday , we introduced the top-level Cisco Connected Life User Experience (CLUE) Index findings. Today, we’ll focus on the “At Home” or residential services category of our CLUE research.

The At Home portion of the CLUE Index grew 7.56 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 107.56 index (based on 2009 global service adoption data).  “That’s great, you may be saying, but what does this really mean, Webster, besides a fun field trip with index numbers?” you may be asking…and good question.  The bottom line is that for all the attention on the residential market, this segment demonstrated the smallest growth (compared to At Work [+14.17] and On the Move [+19.45]). As global consumers have collectively tightened their belts during the global economic recession, we believe this comparatively modest increase reflects residential consumers’ careful spending of their disposable household incomes. Here’s a graphic summary of residential services global growth:

graphic summary of residential services global growth

We tracked global penetration of the following residential services as part of our CLUE research:

  • Consumer instant messaging: fixed-line instant messaging for consumers
  • Consumer VoIP: including both Internet VoIP (e.g., Skype), and dedicated VoIP subscriptions from a broadband service provider or an independent VoIP service provider (e.g., Vonage)
  • Online gaming: games either downloaded from or played over the Internet, including Internet-connected console gaming
  • Online music:  songs or music tracks downloaded from or streamed over the Internet
  • Online video: video downloaded from or streamed over the Internet
  • Social media: social networking (e.g., Facebook or MySpace) and blogging
  • Next-generation TV: multichannel television including cable TV, Internet Protocol Television (IPTV), satellite TV, and paid digital terrestrial TV.
  • Time-delayed TV: personal video recorders (PVRs) or digital video recorders (DVRs) that allow recording of TV content to be viewed at a user’s discretion, using a next-generation TV service
  • VoD: on-demand video programming that is streamed or downloaded through a TV set-top box, using a next-generation TV service

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Announcing the Cisco Connected Life User Experience (CLUE) Index Update

As the winter solstice (December 21) approaches for the northern hemisphere, many of us are experiencing shorter days and longer nights (and that familiar chill in the air). But even in these conditions, anticipation is growing and a sense of excitement is upon us.  Sure, some are focused on the Holiday season…but for us at SP360, we’re focused on…wait for it…wait for it…advanced services adoption.

Today, we’re pleased to release an update to another one of our research platforms -- the Cisco Connected Life User Experience (or CLUE) Index. Focused on regional adoption of various network based services through a user’s Connected Life - At Home, At Work, or On the Move, the CLUE Index is an unweighted index, similar to a market capitalization stock index. In our methodology, services with the highest adoption relative to the addressable market have the highest values in the individual category indexes.   This shows us how fast services are growing relative to one another within a region or category, as well as  provides a comparative summary of how global regions rank relative to each other.

Cisco Connected Life User Experience

Last March, we established the baseline CLUE Index value (100 index points) for this research project (based on calendar year 2008 service adoption data from various independent analyst sources). The current report represents the first update to our baseline findings and describes the regional-level and service-level changes based on calendar year 2009 service adoption data. Here’s a summary of some of our top-level findings:

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We’re More Powerful Together, Than Apart

We launched our Connected Life Exchange blog yesterday that’s focused on sharing interesting stories. I’ve anticipated this day for three years. I’m eager to work on this project, along with a talented group of creative people.

I remember the very first time that I saw the original Cisco “Human Network” television commercial. Why? It marked the beginning of a journey that ultimately brought me here — as a member of the Cisco family.

On Monday, April 30, 2007. I was a self-employed, independent industry analyst and marketing consultant. I needed a topic to write about that day, for my own blog.

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