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Announcing the Cisco Connected Life User Experience (CLUE) Index Update

As the winter solstice (December 21) approaches for the northern hemisphere, many of us are experiencing shorter days and longer nights (and that familiar chill in the air). But even in these conditions, anticipation is growing and a sense of excitement is upon us.  Sure, some are focused on the Holiday season…but for us at SP360, we’re focused on…wait for it…wait for it…advanced services adoption.

Today, we’re pleased to release an update to another one of our research platforms -- the Cisco Connected Life User Experience (or CLUE) Index. Focused on regional adoption of various network based services through a user’s Connected Life - At Home, At Work, or On the Move, the CLUE Index is an unweighted index, similar to a market capitalization stock index. In our methodology, services with the highest adoption relative to the addressable market have the highest values in the individual category indexes.   This shows us how fast services are growing relative to one another within a region or category, as well as  provides a comparative summary of how global regions rank relative to each other.

Cisco Connected Life User Experience

Last March, we established the baseline CLUE Index value (100 index points) for this research project (based on calendar year 2008 service adoption data from various independent analyst sources). The current report represents the first update to our baseline findings and describes the regional-level and service-level changes based on calendar year 2009 service adoption data. Here’s a summary of some of our top-level findings:

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