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Good Things Come in Threes: At Least in Mobile Packet Core

Gartner Research Magic Quadrant shines it’s Magic on Cisco

So there is an old adage “bad news always comes in threes”. Well we just received our third very positive analyst report for the Cisco Mobile Packet Core for Q4 2014 and if this is bad luck then we are looking for more of it. Over the past several weeks we have written about Cisco and our Mobile Packet Core shining analyst reviews.

Recently Gartner, Inc., one of the world’s most reputable analyst firms, highlighted Cisco Systems Read More »

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Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”

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A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.

Waving the Green Flag

Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »

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Cisco Continues Mobile Core Momentum: Leads in Packet Core Market Share according to Infonetics Research Data.

So Spring is finally here in the New England Area, the snow is finally gone after a record breaking snow fall totals, and the flowers are starting to sprout.

Last week, we announced that ACG Research again confirmed that Cisco continues to be the leading provider of Mobile Packet Core and Mobile IP Infrastructure over the past several quarters. Now another analyst firm, Infonetics Research highlighted that Cisco has indeed garnered the Packet Core Lead at 21.7% based on EPC / 3G Packet Core data in their report “Mobile Infrastructure Equipment for Q4 2014.

So where is this customer momentum coming from you ask? Well last month Read More »

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Embracing MVNOs and Connected Cars with Policy

We have had a great time meeting with customers and analysts this week at the Policy Control Conference. Kishen Mangat, Cisco’s Senior Director and General Manager of the Policy Business Unit, presented a keynote on Wednesday entitled “The Changing Mobility Business in the Age of Virtualisation.”

During his keynote, he touched on the topic from last week’s blog about how Service Providers are learning to expand their offerings with both additional services to existing subscribers and new ways to create business models and enter new markets. Traditional PCRF and the evolving Policy offerings like Cisco Policy Suite are helping our customers create Read More »

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The Smart Connected Vehicle is Here – Now We Need Smart Connected Roads!

In the 3rd quarter of 2014, AT&T connected more new vehicles than new smartphones for the first time. Growing to reach a 40% share, automaker and aftermarket telematics will be the dominant sector for cellular M2M connections, according to ABI Research. The next frontier to create a differentiating connected vehicle experience is to connect our vehicles to our homes, our smart grids and most importantly a smart roadside infrastructure to deliver on the promise of safer, smoother and more enjoyable rides on our roads.

But smart connected roads appear to be utopia faced with a reality where current road funding is failing to even maintain our roads, and where bad roads are imposing a hidden tax on our economy, and as a result leaving underfunded governments to hold the lifeline for transportation innovation.

It is upon us again here in the Midwest. Our roads are facing the grueling cycle of freezing and melting that will strip away the band aids and rip open hardly healed scars from last winter and force us motorists to steer clear of minefields of treacherous potholes. In 2014, my “tax” for driving on substandard roads was two new suspensions, new steering seals and a set of new tires. Each vehicle owner in the U.S. pays this nearly $400 dollar “bad road tax” each year, totaling $80 billion according to a study by TRIP.

The “bad road tax” nearly doubles the roughly $100 Billion in fuel tax and tolls the U.S. collects and spends each year to maintain our road infrastructure. $100 Billion translates into a 0.4% return on our paved road assets of estimated $27 trillion in value and means that we are “sweating” our road transportation infrastructure for 250 years.

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