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“We Want More Automated Cars” Cisco Consumer Experience Report shows

May 23, 2013 at 10:59 am PST

Cisco Consumer Experience Report for Automotive Surprises Many: Consumers Desire More Automated Automobiles, According to the Cisco Study

I was fortunate enough to lead the Cisco team that looked at consumer experiences in the automotive industry, and the results were eye-opening. For those of you that didn’t know, the study surveyed more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used when buying and driving an automobile. Consumers also identified preference for car dealers/manufacturers to provide a more personal driving experience, and their trust in future automotive innovation.

CCER SummarySome pretty interesting results emerged. Prior to purchasing a vehicle, consumers prefer to begin their process online. That’s not too surprising to most of us, since you’re reading this blog online right now, so you yourself are fairly comfortable with online research, I assume! But many had issues trusting the information on the manufacturers’ web sites.

  • Most consumers begin their car purchasing process online: 83% of global consumers prefer to research online for information on a car, versus only 17% of consumers that prefer to call or go to dealership.

We were also educated on what mattered most to consumers. Consumers desire a more automated way to track car gas and maintenance costs:

  • Impact of gas prices on customer experience: 52% of consumers want to track gas prices from a vehicle.  Gas-price tracking was the highest priority, compared to 46% of consumers wanting to track insurance prices, 35% wanting to track roadside assistance availability, and 32% wanted to track recall information.

That was a little different to how folks wearing a manufacturing hat actually thought. Most manufacturing executives (57%) thought that auto manufacturer information is most important for consumers to track!

Consumers are also more willing to trade personal information for customization, security and savings:

  • More Personal Security and Customized Cars: 60% would provide biometric information such as fingerprints and DNA samples in return for personalized security or car security. 65% would share personal information such as height/weight, driving habits, entertainment preferences if this allowed a more customized vehicle and driving experience.

“The survey shows consumers’ comfort with technology and need for immediate information whether they are researching, buying, driving or servicing their vehicle. While consumers in diverse parts of the world may expect very different experiences, their technology demand is more positive than many manufacturers imagine. Many consumers are just waiting for manufacturers to respond with better car buying, driving and service experiences augmented by technology.”

Peter Granger, Senior Industry Marketing Manager, Cisco Products Solutions Industry Marketing

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Welcome Helder Antunes to the Manufacturing Industry Blog

January 21, 2013 at 2:03 pm PST

Please Welcome Helder Antunes to the Manufacturing Industry Blog

helderantunes

It is with great pleasure that I introduce a key member of the Cisco Connected Industries Group (Cisco CIG), Helder Antunes.

Helder Antunes is Managing Director, Smart Connected Vehicle, CIG . He  is a 15-year Cisco veteran with a background in both network security and the automotive industry.

Helder is currently working closely with all the global automobile manufacturers, in order to explore a partnership between Cisco and the OEMs in defining the next generation Smart Connected Vehicle platform, a key initiative within Cisco’s “Internet of Things” strategy.
Outside of Cisco, Antunes is also a General Partner at Pereira Ventures and a counselor to the Regional Government of the Azores, Portugal.

Helder is no stranger to the cutting edge of the automotive industry. He raced cars for many years and designed some of the early data acquisition systems for race cars. On a personal level, Helder was born on the island of Terceira (Azores, Portuguese Territory) in the middle of the Atlantic Ocean, and traveled to Mozambique, Macau, and other former Portuguese colonies before his family settled in Rhode Island.

Helder Antunes-John Chambers-Portugese President

President Aníbal Cavaco Silva, Cisco CEO John Chambers, and Antunes at Cisco HQ, during the 2011 Portuguese Presidential Visit to California.

He has been published in many industry publications on Automotive and other topics including:

Antunes has also received many awards for his work at Cisco and with the Portuguese government and state.

  • 2012 COTEC Portuguese Diaspora Entrepreneurial Innovation Award
  • 2008 CIO 100 Award
  • 2004 Cisco Pioneer Award in Technological Innovation
  • 2003 Cisco Teamwork of the Year Award

Welcome Helder!
Check out his first blog by clicking  here

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