The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal.
Cisco’s partner SITA has a very strong presence at the event with various speakers on the industry trends as well as booth and demos. One of these is the iFlow platform which uses Cisco’s MSE as a core component.
The Airport industry is one of the most researched industries with very solid and proven metrics and clear ROI measures. Some interesting statistics recently reported include:
Airport IT Investment trends:
IT spending in Airports has grown by 12% CAGR since 2010,
with IT spend in Airports in 2013 representing 5.43% of their revenues (up from 4.9% in 2012)
90% of Airport CIO’s (or technology chiefs) expect further increases in 2014 and beyond. Read More »
There is no turning back from the mobile trend. With more devices comes the insatiable hunger for bandwidth. After devices are connected to the network, IT must make sure each is secured and provisioned. Creativity is needed to handle these high-density environments and enforce proper policies for mobile security, while juggling other responsibilities for the business. That complexity can be a huge headache. IT needs tools that can help make the whole process simple and fast.
Enter Cisco’s secure enterprise mobility solutions. Cisco’s 802.11ac (the latest Wi-Fi standard that enables more devices and bandwidth), Cisco Identity Services Engine (ISE), and Cisco TrustSec solutions join forces to simplify the high-density, secure mobility experience.
Join us for an engaging webcast on March 5 and learn how this combined Cisco solution can relieve your mobile device management and security headaches. Hear how Erickson Living, a trusted name in retirement communities known for innovative approaches to supporting resident needs, relied on this Cisco solution to provide high-quality, secure connectivity and a simple user experience.
Register today to learn how Erickson was able to level up to 802.11ac with heavy considerations for mobile security and how Cisco provided the tools to easily manage always-on, secure wireless access.
Get your questions answered with live Q&A. You will not want to miss this webcast. Register here.
I dare you not to communicate. Go ahead, I dare you. Try it. Try not to reach over to your smartphone. Try not to open a new e-mail. Try not to type a quick instant message. Try…
My point is you can’t not communicate. Yes, I realize the blaring double negative, but it’s true! Communication is innate to our being. It’s one of the many fascinating things that make us human. We communicate—all the time, every time, about everything.
This desire to communicate is no more apparent than in the workplace.
Let’s face it, we all have a lot of work to do that requires the minds of many talented people; and so we not only want to communicate, but we need to communicate. Whether you are setting up conference calls for team communication or rolling out a mass e-mail to inform your company of a major development, you have a message to share, you have something to say.
And while war room meetings, telephone conversations, written e-mails and newsletters are tried and true methods for getting your message out there, video proves to be one of the fastest growing communication platforms. In his 2014 recap of CES for The New York Times, Nick Bilton writes, “Ooyala, a mobile research firm that collects data on the viewing habits of 200 million online video watchers, reports video consumption on smartphones and tablets continued to rise rapidly through 2013.”
Even more compelling—100 million Internet users watch an online video every day according to Sarah Mincher’s blog for DigitalSherpa.com. It’s a no brainer—corporate video should be at the forefront of our communication strategy. Why? Because corporate video is efficient, both collaborative and interactive, and most importantly, it’s connective and engaging.
First and foremost, corporate video provides efficiency.
Take for example a major product launch. Let’s pretend you need to share with both customers and your employees new developments in your product offerings. Have a look at how Cisco promoted its latest ACI roll out:
You lock down a conference room large enough to cram a few hundred people inside to recap the key points of your announcement, but how do you get that message to people based in different parts of the world? Do you fly out to each country to deliver the same presentation? Seems costly. Do you schedule multiple sessions to accommodate everyone’s schedule? Seems time consuming. However, recording that session and making it available for your team to watch on their own time allows for a cost effective and efficient solution. The beauty of corporate video communication is its reach. Video knows no limits—whether your audience is small or large, local or international, readily available or challenging to schedule, a video can get your message to its intended target.
Furthermore, corporate video communication is collaborative and interactive.
It takes a lot of talented people to produce and green light a video. Rarely is corporate video the creation of a single visionary. Instead, it requires a team effort to create a unique concept, to plan a realistic execution, and to mold the final piece. Check out how Cisco University Careers highlights the Finance Rotation Program for career seekers:
The collaboration of content experts, producers, directors, editors, and many more improves the chances of getting your message across successfully. Your bases are better covered as multiple people view your video to provide insight and feedback that you may not have considered.
And in the off chance that your corporate video slightly missed the mark? No worries, your audience is going to tell you why it didn’t work and likely explain what they would have wished to see; because video communication is not only collaborative in making, but interactive in its distribution. Often, we share our corporate video communication on interactive platforms—think YouTube or internal websites—sites where people can leave comments, rate content, and provide feedback.
Sounds like a scary invitation for critique? No! Think of it as market research, audience analysis, metrics that will help you to better craft and hone your communication strategy.
Finally, corporate video is connective and engaging.
It connects people to people, to narratives, and to engaging discussions that they wouldn’t necessarily have access to in their ordinary workday. Watch how Cisco CEO John Chambers invites and welcomes thousands of attendees to Cisco Live!:
In fact, 75% of executives watch work related videos at least once per week according to DigitalSherpa.com. This is especially important for those major corporations where thousands of employees dispersed all over the world must find some way to stay connected to the heart of their company’s mission. It’s easy to get tunnel vision when it comes to our work, to focus on what we need to do to be successful as an individual, and to assume that everyone else is aware of our tasks. However, we are one of many, and corporate video helps to keep us accessible to one another.
I once had a client ask me if I’d ever seen our CEO in person. At first I thought she was joking, as I assumed everyone must bump into him at some point in their career. However, she further explained that she’d only seen him in videos, and like a ton of bricks I became hyper aware of the importance of corporate videos. How would some of the employees of a global corporation “see” their international colleagues, their CEO, and their executives without corporate video? I was reminded of the many communication opportunities corporate video provides employees as things like company-wide broadcasts or streamed conventions allow thousands to watch their leaders have discussions, introduce new strategies, celebrate accomplishments, and work through challenges. I began to wonder if a company as large as Cisco could maintain a sense of unity, pride, and success without the connectivity provided by corporate video?
Luckily, corporate video will continue to grow as employees and customers look for collaborative, interactive, engaging and efficient ways to connect people to their messages.
Ah, but at what cost you ask. We’ll tackle that issue in a future blog.
In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.
Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.
Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user. Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.
With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.
With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect. Read More »