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Powerful API’s Unlock Location-based Services

We’ve all been there, seen it, and even done it ourselves. We’re talking or texting on our phones while walking around the isles of our favorite store. Half the time people are in a venue they’re more fixated on what’s happening on their phone than what’s around them. What about those brick and mortars around us? How can they get our attention when our noses are in our devices?

The way people use their devices may never change, but the way in which businesses interact with their mobile phone loving customers can. Cisco’s Customer Mobile Experiences (CMX) solution provides businesses with the technology to leverage the mobile trend to their advantage by serving smartphone carrying visitors, guests, passengers, shoppers and students location-based services to get their attention.

Among these tools is a valuable set of API that can unlock location-based services, such as indoor navigation and push notifications to create a more personalized mobile experience.   Read More »

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Location Based Services Enabling Smart Connected Cities

Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been widely predicted to exceed $14 Trillion[1] and within this just the Smart Cities component has been estimated to be worth $1,266 Billion[2] by 2019.  With this scale it is little wonder that it attracts a lot of interest and therefore a lot of very interesting innovation.

lbs1.1The Internet of Everything (IoE)  brings together people, process, data and things to make networked connections more relevant and valuable than ever before.  Smart and Connected Cities takes this and applies it in an urban environment to create new capabilities , richer experiences and unprecedented economic opportunity for businesses, individuals and countries.

While the Internet of Everything is about a connected grid of people, processes, data and things, what touches most of us is the ‘connecting people’ part of this equation.Within the greater IoE world, the Foundation for Delivering Next-Generation Citizen Services is how organizations and municipalities find innovative mechanisms to engage with us all. Read More »

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White Paper: RX-SOP 101

Just released yesterday: Cisco Wireless Release 8.0 includes a feature called Receiver Start of Packet (RX-SOP), which you can think of as putting earmuffs on the access point.  It’s not a new feature, as it has been used in stadiums and other high density deployments to great success for several years.  WLC 8.0 adds GUI configuration support with a low, medium, and high setting.

RX-SOP is meant for dense deployments, where channel reuse is a concern.  It’s a way to shrink cell sizes, but be careful: too much SOP and you can shrink your cells to the point where clients are no long able to connect.

Check out this whitepaper from the guys at the No Strings Attached Show.  It provides detailed configuration guidance as well real-world data--even the actual config.

For those of you interested in the nitty-gritty of how RX-SOP works, we had one of our RF Technical Leaders, John Blosco, go in-depth at Wireless Field Day 7.  If you missed it, here’s the video:


For more on WLC 8.0, read the product bulletin here.

 

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Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution

As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX)  solution, so we wanted to clear this up for our customers.

What does this mean for you? 

First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:

1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.

2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app

3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps

4. Opt Out: End-users are always presented with the option to opt out of location-based services

The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.

What does this mean for our CMX value proposition? Read More »

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Mobility Trends in the Air Industry 2014

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Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:

Airline Perspective:

  • During the next 3 years, 98% of Airlines are investing in  delivering Passenger Services via Mobile devices
  • With 97% investing in Personalization of services to customers
  • And 94% planning on delivering Customer Services via social media.

Wireless penetration onboard is growing.

  • with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »

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