Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
As was done at the Tokyo workshop, the CCDB has invited active Industry participation in a Private + Public Partnership dialogue for the majority of the joint meetings. To allow for greater numbers to participate in interactive dialogue and directly with the CCDB, an extended closing meeting will be held between the CCUF and CCDB on Thursday at the Microsoft offices.
The Tuesday and Thursday sessions will be held at the Microsoft Office in Paris; Wednesday Cisco will be hosting workshop participants at their offices.
Wednesday will be composed of breakout topics amongst the CCUF participants, and will be held at the Cisco Office. The main topics for Tuesday and Thursday, which will be presented to the CCDB during the closing session on Thursday, are:
Role of CCUF in the work of forming, supporting, and cross-fertilizing Common Criteria technical communities
Taking forward the work on ‘innovation’
How to efficiently, effectively, and fairly use the associated technical community to maintain the collaborative Protection Profile as new approaches are developed
The Cisco Global Certification Team (GCT) is looking forward to this opportunity to interact with our peers, be an active voice in the Common Criteria community, and work together to further this program as the global standard in security and assurance certifications. If you have any questions or comments on the CCUF-CCDB workshop, please contact Alicia Squires at firstname.lastname@example.org.
This is your color-coded guide to VMworld, for the network
Sure, there will be a lot of datacenter-focused people at VMWorld. However, if you care about all the exciting things happening in datacenters, you should alao care about what happens once you get beyond the data center. Here is your short guide to finding talks, breakout sessions, and demonstrations on some of the network technologies you might want to know about. Read More »
Smarter and more connected communities – that’s not just a pretty vision, far off into the future. They are being built now, often on the basis of a renewed and intelligent city infrastructure. These communities have numerous advantages over other cities. Some of the most successful ones are approaching their development in ways that change how they deliver services to residents, how those residents work, how traffic flows are managed, how public transportation operates, and how real estate resources are best utilized.
We want those attending Meeting of the Minds 2012 in San Francisco in October as well as those watching via webcast, to build a world where everything is connected, intelligent, and green: from office buildings and appliances to hospitals and schools. Citizens will play a central role in that new world, working together with business and government and achieving unprecedented levels of collaboration, productivity, and economic growth. And it can all happen without compromising the integrity of our natural systems or our fragile environmental quality. Read More »