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Are you up for the CMX topcoder Challenge?

topcoderdevx8_300x250[5]Cisco CMX Mobility Developer Challenge is under way at topcoder. CMX Mobile Application SDK can be leveraged in a mobile application to provide indoor location and navigation for users. The SDK will connect with the CMX Mobile App Server to determine a user’s location, downloading maps, venues, point of interests, and determine routes for a selected point of interest. The CMX Mobile Application SDK can also receive a mobile push notification when application is not running. When notified, the application can be launched and include message how to join the customer network when first initiated. The core feature is the indoor location which displays current location of device on the map. The location updated as a user moves through a venue and can help navigate the user to some defined location.


The topcoder challenge is to use the CMX Mobile Server SDK to create a new app using a simulated environment for a meeting host to automatically launch a WebEx conference, based on the location of the conference room where the meeting is scheduled.

The SDK is composed of several modules to allow for varying types of application integration. The CMXClient is the core module for getting client and venue information. Read More »

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In Case of Emergency, Location Accuracy Matters

emergencyGoing to NENA next week? Join us in Booth 515.

The ability to summon emergency assistance by using a phone to call 9-1-1 has been ingrained in our society for more than 40 years.  For a successful emergency response, it is critical that the responders receive accurate location information.  Traditional wired-line telephony is able to use the location of the physical wires as a source of information for caller location, whereas wireless technologies require more exotic mechanisms to locate a 9-1-1 caller.

Current trends expose risks in the emergency response system as we know it:

  • More and more 9-1-1 calls being made with mobile devices that are not mapped to a physical phone tied to a physical location in a venue.
  • Limited GPS location capability indoors can make it difficult to pinpoint the exact location of a 9-1-1 caller in a multistory building.

Accurate caller location within a building is vital for a timely response to an emergency. With more people using cell phones while indoors, the delays that can occur when emergency responders must rely on outdoor location technologies used inside a building are becoming all too common.  This challenge can be compounded in large buildings with many floors and many rooms on each floor.

TCS and Cisco meet this challenge by using the Wi-Fi network to make emergency response faster and more efficient with:

  • Seamlessly connection of the cellular and Wi-Fi location control planes, providing results within a few meters of accuracy
  • Visibility for accurate mobile 9-1-1 caller location with wireless location mapping specific to the venue

Next week, TCS and Cisco will be presenting this innovation solution at the National Emergency Number Association conference in Nashville, Tennessee.

Come see how we’re disrupting the emergency response space at booth 515. Join us for one of our Buzz Sessions in the NENA Exhibit Hall:

  • Monday, 11:45 a.m. – 12:15 p.m.
  • Tuesday, 12:00 p.m. – 12:30 p.m.
  • Tuesday, 2:45 p.m. – 3:15 p.m.

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The Network After 25 Years of Cisco Live!

#clus1A lot can change in 25 years. At the first Cisco Live (then known as Networkers conferences) in 1989, 200 geeks gathered for the inaugural event. Fast forward to three weeks ago, when we welcomed a whopping 25,000 attendees into the arms of our namesake, beautiful San Francisco.

We heard there was some interest in how the network performed at the show, so I wanted to share some of the interesting statistics about the network at Cisco Live! I shudder at the thought of the ancient network from 25 years ago. So here we go:

Wi-Fi Client Devices

This year we saw 30,705 unique devices, with 7000 in the theater for John Chambers’ keynote.

# of Unique Clients

# of Sessions

# of Unique Users

# of Unique APs

Avg Users per AP






Max. Concurrent Connected Wi-Fi Devices

There was a peak of 14216 concurrently connected device at SF this year.

clients2 Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014


Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time – and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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