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Inflection Point: Cisco Sets the Pace of Mobility Innovation

At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, the world was clearly shifting from Coverage, Capacity to Services… and the importance of customer experience rising amongst operators worldwide. As a result, we set in motion a new strategy for our Service Provider Mobility Group (SPMG). The key to our strategy was to develop an architecture that would enable Service Providers to offer a differentiated experience to their customers.

Our Mobility CTO Paul Mankiewich refers to the new mobility operator requirements as “the Grand Challenge.” The inflection point is here. Not only do our key SP customers recognize it, but our competitors are also seeing the tremendous business opportunity represented by the “Grand Challenge,” especially as it relates to emerging Monetization use cases that are propelling the market’s rapid growth.

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