In my mind, a piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success. That person is validating that the piece of content they are sharing was valuable enough, interesting enough or topical enough to share with one or with many. They know the audience they are trying to reach and they target it to that audience with the sharing technology that is appropriate (Twitter, Facebook, Email, etc.).
This is the philosophy behind our new corporate news site, formerly known as “News@Cisco” and now being renamed to “The Network” (voted on by our over 180,000 Facebook followers). We are launching the new site this weekend and, hopefully, it will be live in your geography when you read this blog.
The Network is our effort to tell stories and share information on the topics that are the most important to Cisco, namely: Video, Collaboration, Core Networks, Mobility, Security, Data Center, Cisco Culture…and, more parochially to my team, Social Media.
We will create, share and curate content on these topics as a part of our overall Cisco voice. We have commissioned world-class reporters who have worked at Fortune, Forbes, BusinessWeek, Wall Street Journal, AP and more to create content on our core technology news topics. The purpose of these stories isn’t to showcase Cisco, but to create compelling content in the topical areas that we care about. We are supporting the generation of this content in the hopes that our audience shares it and becomes more educated on the topics that are important to Cisco and to our customers.
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Tags: community, social media, the network
Recently Mashable posted an article on 5 common ‘Community Killers’. Since December marks the season of giving, here are 5 Tips for Community Managers on how to survive the holiday season.
1. Be prepared for the holidays! While this typically means running out to get extra gifts for unexpected guests, for community managers, you can prepare for the holidays by understanding there will be a drop in participation. With in-laws visiting, holiday door busters and an overwhelming rush to deck the halls, your members have their hands full. Acknowledge this busy season and don’t be disappointed if your dialogue isn’t so lively.
2. Silent Night(s). Community members will most likely be juggling holiday parties, school plays, and vacation days during this busy time. Make sure everyone is on the same page and set some ‘quiet hours’. Alleviate some holidays stress and let them know it’s okay to be offline.
3. Deck the Halls. While members are preoccupied with the hustle and bustle of the holidays, use this time to review your community. Have members been asking for new enhancements? Explore your space and, if you need an update, get it in while members are dreaming of sugar plums dancing in their heads (Hopefully you can do this during #2’s silent night).
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Tags: Cisco, communities, community, fun, Holidays, mashable, MCC, My Cisco Community, operations, Support Forum
What everyone can learn from Coca-Cola.
A little over a year ago, I heard someone from Coca-Cola speak at an event that changed the way I thought about Fan Pages (please don’t ask me to remember an event from 14 months ago). Facebook fan pages were very new, they were popping up all over the place, and then Facebook realized they had a problem. A few brands were threatening lawsuits against Facebook for allowing unofficial fan pages of their products. Facebook quickly initiated a process for transferring ownership to the trademark holder of many fan pages, Cisco being one of them.
This turn of events came as no surprise to anyone, but one story caught my attention. Coca-Cola. Read More »
Tags: community, facebook, fan pages
Last December, Cisco Chairman and CEO John Chambers commented that he “can think of no better way to mark Cisco’s 25th year than focusing even more of our employees’ talents and energy on community service.” To commemorate this milestone, all Cisco employees were challenged to each dedicate four hours to community service, or 200,000 total employee volunteer hours. Nearly a year later, Cisco employees surpassed our goal by volunteering 222,000 hours with nonprofit organizations worldwide. It’s this spirit of stepping up and volunteering that often provides an even greater resource than the checks we write.
I recently learned that one in four residents in the San Francisco Bay Area is at risk for hunger, compared to one in six nationally. And more than 1 billion people worldwide are undernourished. Obviously, there is need and we all need to do more.
As one of the largest employers in Silicon Valley, we were proud to kick off Cisco’s Global Hunger Relief Campaign at the Second Harvest Food Bank warehouse in San Jose with an annual executive food sort event. Second Harvest recently launched the largest food and fund drive in the nation. Cisco’s goal is to raise a minimum of US$1 million in employee donations, which with matching funds, will provide over 8 million meals around the world.
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Tags: community, giving back, hunger, volunteer
There has been a great deal of buzz around the tech sector over the last 5 years around Web 2.0, using it to connect to your partners and customers, and ultimately how some companies have revolutionized business models through next-generation communities.We’d like to give you some insight on how we created the Small Business Support Community, or more importantly why we created it, and why we hope you’ll spend some time checking it out.
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Tags: collaboration, community, customer service, partners, small business, small business support