Christina O’Neill is a manager with Cisco Community Relations based in Research Triangle Park, North Carolina, who oversaw Cisco’s 2013 record-breaking Global Hunger Relief Campaign.
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
In its 11th year, Cisco’s 2013 Global Hunger Relief Campaign proved more than ever that our desire to do the right thing goes beyond the confines of our traditional work responsibilities. Cisco’s annual campaign ran from November 4th through December 31st, and our results were record breaking!
Cisco employees directly donated $2.3 million in the fight against hunger around the world. All employee contributions were matched twice – once by the Cisco Foundation and once by Chairman Emeritus John Morgridge’s TOSA Foundation – tripling the impact of every gift and bringing total donations to $5.8 million, distributed through 162 hunger relief organizations around the world. The impact of the dollars raised translates to 23 million meals served! As part of the campaign, we were able to partner with Cisco’s disaster relief efforts after tragedy struck the Philippines at the beginning of November, sending food relief via our campaign to help victims of Typhoon Haiyan.
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Tags: Cisco CSR, community, corporate social responsibility, employee, hunger relief
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!
And without further ado, here’s another chapter from my unwritten book in slide deck format: Read More »
Tags: advanced, advocacy, best practices, community, crm, data, engagement, how to, Intelligence, Listening, measurement, Plan, ROI, social media, strategy
In this week’s Engineers Unplugged, we talk technology from a different angle–community. How can you join your community of peers to learn, grow your career, and stay on top of the latest in this ever-changing tech landscape? Listen in as Josh Atwell (@josh_atwell) and Gurusimran Khalsa (@gurusimran) talk about their experiences as co-hosts on #vBrownBag.
Great tips on how to maximize the time you spend on social media and professional development, there are many ways to give back. This unicorn they drew is not one of them.
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Tags: blogs, community, gurusimran khalsa, IT careers, Josh Atwell, podcasting, professional development, social media, vBrownBag
Now that OpenDaylight has arrived, it’s time to explain why I made the Open Source choices eventually embraced by its Founders and the community at large. One doesn’t often see such leaders as Cisco, IBM, Intel, HP, Juniper, RedHat, VMWare, NEC, Microsoft and others agree, share and collaborate on such key technologies, let alone the latter engaging in a Linux Foundation based community (some thought hell will freeze over before that would ever happen, though it got pretty cold at times last Spring).
For those of you not familiar with OpenDaylight (see “Meet Me On The Equinox”, not a homage to Death Cab for Cutie or my Transylvanian homeland), IBM and Cisco have actually started this with an amazing set of partners, nearly that ephemeral Equinox this year (~11am, March 20th) though we couldn’t quite brag about it until all our partners saw the daylight, which by now, we’re hoping everyone does. It was hard not to talk about all this as we saw those half baked, speculative stories before the Equinox – amazing how information flew, distorted as it were, but it did; I wish source code would be that “rapid”, we’d all be so much better for it…
The Open Source model for OpenDaylight is simple, it has only two parts: the community is hosted in the Linux Foundation and the license is Eclipse. The details are neatly captured in a white paper we wrote and published in the Linux Foundation. Dan Frye, my friend and fellow counterpart at IBM and I came up with the main points after two short meetings. It would have been one, but when you work for such giants as our parent companies and soon to be OpenDaylight partners, one has to spend a little more time getting everyone to see the daylight. It boils down to two things, which I am convinced are the quintessential elements of any successful open source project.
1) Community. Why? Because it trumps everything: code, money and everything else. A poor community with great code equals failure (plenty of examples of that). A great community with poor (or any) code equals success (plenty of examples of that too). Why? Because open source equals collaboration, of the highest kind: I share with you, and you with me, whatever I have, I contribute my time, my energy, my intellectual property, my reputation, etc.. And ultimately it becomes “ours”. And the next generation’s. Open Source is not a technology; it’s a development model. With more than 10 million open source developers world wide, it happens to be based on collaboration on a scale and diversity that humanity has never experienced before. Just think about what made this possible and the role some of the OpenDaylight partners have already played in it since the dawn of the Internet. Dan Frye and I agreed that the Linux Kernel community is the best in the world and so we picked the closest thing to it to model and support ours, the Linux Foundation.
2) Fragmentation, or anti-fragmentation, actually. Why? The biggest challenge of any open source project is how to avoid fragmentation (the opposite of collaboration). Just ask Andy Rubin and the Android guys what they fear the most. Just ask any open source project’s contributors, copyright holders, or high priests, how much they appreciate an open source parasite that won’t give back. Though we would have liked to go deeper, we settled on Eclipse, largely because of the actual language and technology we dealt with in the OpenDaylight Controller: most, if not all the initial code is Java, and though some are worried about that, I’m sure Jim Gosling is proud (btw, I’m not sure the Controller has to stay that way, I actually agree with Amin Vahdat), but we had to start somewhere. Plus having a more friendly language NB (northbound, as in the applications run on top of the Controller) is such a cool thing, we think that the #1 open source (Eclipse) and the #1 commercial (Microsoft) IDE’s are going to be very good to it, so why not? There are more reasons that pointed in the Eclipse direction, and other reasons for such wonderful alternatives (as APL or MPL, perhaps the subject of another post, some day). But when it comes to understanding the virtues of them all, no one understands them better than the amazing founders of these license models, most of them from IBM, of course (I wish they did that when I was there).
What happened between the Equinox and Solstice is a fascinating saga within the OpenDaylight community which I think played its course in the spirit of total and complete openness, inclusion, diversity, respect of the individual and the community, and most of all, that code rules – we do believe in running code and community consensus. I tip my hat to all my fellow colleagues that learned these two things along the way, the enormous talent at the Eclipse and Linux Foundation that helped us launch, and even the analysts who tried (and did incredibly well at times) to speculate the secret reasons why these partners came up with the model we did: there is no secret at all, my friends, we’re simply creating a community that is truly open, diverse, inclusive, and never fragmented. Just like a big, happy family. Welcome to OpenDaylight, we hope you’ll stay!
Tags: Android, apache, Cisco, community, controller, Eclipse, Fragmentation, IDE, java, Linux Foundation, Linux Kernel, ONE, onePK, open source, open source model, opendaylight, SDN
Cisco IT’s Bring Your Own Device (BYOD) program allows employees to be most productive on whatever device they choose. Whether it’s an iPhone, iPad, Android, Mac or PC they can connect to the Cisco internal network easily, but that’s not what this blog is about, if you’re interested in that initiative click here and here. This blog is about how adding a social layer, specifically Cisco WebEx Social, resulted in an improved user experience and reduced caseload and therefore avoided cost. Personally, I’d like to say the easy onboarding of devices has caused me less wrinkles, but I’ve yet to find a quantitative way to prove that hypothesis true, so let’s stick to the facts:
- In November 2010, Cisco IT had 4,566 cases per 33,354 devices or about 0.14 Cases/Device
- In October 2011, Cisco IT had 3,921 cases per 48,530 devices or about 0.08 Cases/Device
- Cisco IT has had a 52% increase in devices and 16% more users
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Tags: aaron chiles, Android, blog, byod, case, caseload, cisco on cisco, Cisco WebEx Social, coc-collaboration, collaboration, community, Help, information technology, iPad, iphone, IT, mac, mobility, onboarding, PC, support, WebEx Social, wxs