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Marketing Minute: Leveraging the Power of Video

Video truly is the killer app. Now, I know you’ve been hearing this from me and other Cisco leaders for many years now, but the stats don’t lie.

In fact, did you know people are watching 2 billion videos a day, and uploading 24 hours of new video every minute to YouTube? And that’s just YouTube, which according to comScore accounts for only 26% of the world’s online video viewing. Talk about a true killer app!

For those of us in the marketing world, video is one of the best platforms for communicating with your audience, and that’s what I talk about in Part One of my three-part Marketing Minute series on how to use video.

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Making Video a Part of Your Communications: How to Overcome Perceived Hurdles

“Video, video, video…Use video in your communications!”  How many of you reading this, whether a marketing lead at a large company or a one person wonder running a small business trying to get YOUR company’s story some attention have heard this?

As a communications professional, I hear this all the time. The reasons for using video are many…too many in fact to list here. But, at its core, video is authentic… or at least it can be. If you want to see a person give an answer or explanation and it’s on video…you know it is the person responding….not the talented wordsmithing of someone else. With video, you can see and hear what you are learning about …and I’m sure one day soon we’ll be able to smell video as well.

The  Pew Internet & American Life Project’s first major report on online video and the project’s State of Online Video study give us a few other meaty stats on video:

  • More than half of online video viewers share links to the video they find with others.
  • Online video now reaches a mainstream audience.
  • 57% of online adults have used the internet to watch or download video.

So why is it, when someone mentions doing a video, the hairs on the back of your neck go up and you want to crawl into a hole?

Let’s point out some obvious hurdles…or assumed hurdles:

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