“Video, video, video…Use video in your communications!” How many of you reading this, whether a marketing lead at a large company or a one person wonder running a small business trying to get YOUR company’s story some attention have heard this?
As a communications professional, I hear this all the time. The reasons for using video are many…too many in fact to list here. But, at its core, video is authentic… or at least it can be. If you want to see a person give an answer or explanation and it’s on video…you know it is the person responding….not the talented wordsmithing of someone else. With video, you can see and hear what you are learning about …and I’m sure one day soon we’ll be able to smell video as well.
- More than half of online video viewers share links to the video they find with others.
- Online video now reaches a mainstream audience.
- 57% of online adults have used the internet to watch or download video.
So why is it, when someone mentions doing a video, the hairs on the back of your neck go up and you want to crawl into a hole?
Let’s point out some obvious hurdles…or assumed hurdles: