Cisco Blog > Social Media
April 17, 2012 at 1:47 pm PST
On May 8th and 9th, come to Cisco Headquarters to learn advanced social practices, mingle with old friends and make new ones at the 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications Summit. Hang out with us and other attendees in the real and virtual worlds as we explore topics like how to:
- Adapt to the social business model: the key to real culture change
- Hone in on the “social” aspect of social media
- Build a collaborative case for social media to persuade your C-suite
- Use carrots—not sticks—to get buy-in for a social media marketing strategy
- Take risks, measure results and meet marketing goals using social media
- Track the ROI of social media Read More »
Tags: advanced, best practices, Cisco, communication, events, marketing, PR, Ragan Communications, social media, strategy, tips
Consider your enterprise communication strategy. Now consider the role of video in that strategy. Is video critical, best effort, nice to have, or outside the scope of your communication strategy?
Business video comes in different flavors, shapes and sizes and there is no one answer for everybody. Your video requirements will vary depending on the size of your company, what you want to do with video, and how you want to do it. Let’s examine different types of business video and how the latest trends are impacting the future strategies of business video as it relates to communications across mobile and social platforms.
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Tags: business video, collaboration, communication, growth, innovation, mobile, productivity, social, strategy, TelePresence, trends, video, visual, vni
Collaboration is indeed the business opportunity of the decade, promising to energize your organization while making more effective use of your precious assets. My Cisco colleague Carl Wiese and I wrote a book called The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential to help organizations “operationalize” collaboration and capture these gains. Our goal wasn’t to write a “theory” book, but rather one that drills down into specific actions, with concrete examples of how to put collaboration to work in the real world.
As Carl noted in a previous post, effective collaboration is a function of aligning culture, process and technology. But how do you do that? Here is a one example from the book: Collaborative teams work best when they’re made up of people who communicate openly.
Collaboration technologies, especially video, make it easy to reach people across an organization and around the world. Anyone who has traded their economy-class airline seat in favor of a Telepresence meeting knows the powerful benefits of collapsing space and time with an engaging video meeting. However, as we cross departmental, cultural and time-zone boundaries, collaboration puts our personal communication skills to the test.
As we increasingly interact virtually, we work more and more with people we don’t know or have a long history with; they may actually work in a different company and teams may come and go in rapid succession. Establishing rapport –- quickly –- is one of the most important aspects of successful collaboration, and it starts with communicating authentically.
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Tags: authentic, Carl Wiese Blog, Collaboration Imperative Blog, communication, mobility, Myers-Briggs, New Collaboration Experience, Ron Ricci Blog, social media, virtual
When does a new business relationship need to move from being a virtual (online) experience to a physical (in-person) experience? That question was a topic of discussion with a couple of friends, over a beer after a recent TechHub event. Moreover, I have been pondering this issue since I participated in the pilot of an International Investment Forum.
How much of our business conversations need to be face-to-face? With all the electronic communication options that are at our disposal today, does it really matter?
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Tags: collaboration, communication, HCS, relationship economy, TelePresence, WebEX
This article has been written by Jan Zanetis, Education Advocate for Cisco in Australia. The original article was published in the December/January edition of Educational Leadership (EL). Visit EL to read the full version.
The Virtues of Video
Video-on-demand tutorials. International student collaborations. Virtual field trips to Australia. Schools can use interactive video to enrich students’ learning.
What if your struggling students could view demonstrations of difficult math concepts as often as necessary? Picture your students asking questions of an expert diver as she explores Australia’s Great Barrier Reef. Or imagine a motivated student in a remote location attending an advanced placement physics class without leaving home.
Providing such enriching learning activities, even with limited funds, is no fantasy; it’s possible through live, interactive video.
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Tags: Cisco, classroom, collaboration, communication, education, higher education, jan zanetis, K-12, learning, student, teachers, technology, video, visual
