When we renovated our kitchen, one of our top priorities was upgrading to gas appliances. The first step was to have the gas company determine if our current gas line could handle the extra load of a restaurant-grade range.
The same pre-implementation assessment is highly recommended, if not required, before adding a bandwidth-intensive product to a network. Let’s use Cisco TelePresence as an example.
You bring a customer to a live TelePresence session. They are wowed. They immediately see the benefits of a face-to-face meeting, and they are sold on how the TelePresence investment can pay for itself in a short period of time with the elimination of travel expenses alone.
They are ready! But is their network?
As your customer’s partner and trusted advisor, it’s your job to find out. An assessment of their network helps you mitigate risk by determining quickly what upgrades are required to ensure a successful implementation. It also helps you customize the solution by adding features and functionality that can help your customer—customization that might not have been identified without an analysis.
On the flip side, an assessment takes time. It costs money. It requires people, travel, and expertise. These things add up and can quickly eat into your profits.
You’ve seen a number of posts on the Channels blog recently about cloud and the growing opportunity. But don’t just take our word for it. Several of our Cisco Master Partners took time to tell their stories. Specifically, how embracing the world of many clouds is helping them expand their value to customers—and increase their bottom line.
Those generously sharing their insights today include:
During the broadcast, he offered an overview of how services are a key differentiator for Cisco partners, and he explained how services can drive partner profitability. Here’s a replay in case you missed it.
Cisco’s services strategy places the partner at the center, according to Bob, because partners are critical to Cisco’s go-to market strategy, whether a partner is selling professional services, managed services, or technical services.
In terms of sales, it used to be that products generated far more revenue for partners than services. Five years ago, 80% of partners’ business was product-based, and 20% was generated by services. Now, partners’ business is almost split evenly between product and services. Bob then told viewers that services help an end-customer see how technology can really generate business outcomes.
Want to learn more? In addition to the video replay above, we’ve got a text summary of the broadcast, along with time stamps to identify sections in which Bob addresses key topics, such as market opportunities around architectures, success stories, and how Cisco’s services are different from those competitors offer.
Nothing like a fantastic performance from the Soul Rebels and the Mardi Gras Indians to kick things off here at Partner Summit 2011! The band played a rousing set as partners streamed in to hear Cisco CEO John Chambers, Senior Vice President Keith Goodwin, Senior Vice President Edison Peres and COO Gary Moore address the audience.
Keith opened the event, welcoming both the in-person attendees as well as the scores attending virtually via Virtual Partner Summit. Keith remarked that at Partner Summit 2011—the 15th Partner Summit thus far—the theme is “Impact,” which is all about making a difference in how together with our partners we can impact customers, impact each other’s business, impact industry, and impact education, healthcare, and economic development. Keith also talked about Cisco’s need to simplify, and become easier to do business with for partners.
John Chambers then took the stage, revving up partners with the statistic that $170 billion of products and services are out there as an opportunity for partners, and that “market transitions wait for no one.” According to John, going forward, we need to invest in what we can do together, while also thinking about how we evolve. John also said that as we move from an information economy to a networked economy, the intelligence in the network is fueling the next generation of productivity and bringing opportunity to our partners.
John then emphasized that technology architectures represent a big opportunity and separate our partners from the competition. John finished his talk by stating that Cisco is focused on helping partners grow their top-line and bottom line.
So what did Edison Peres announce today? Read on to find out.