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Increase Employee Engagement: How to Do It, Why It Matters

April 16, 2013 at 10:20 am PST

When everything seems focused on numbers – dollar signs, production output, development timelines – some organizations focus even more tightly on digits. It’s a logical reaction, but a risky one if it’s at the expense (so to speak) of human aspects like employee engagement.

Employees are consistent when asked what contributes most to their satisfaction, according to research from BlessingWhite: Among eight options, nearly 50% put their top two choices as “more opportunities to do what I do best” and “career development opportunities and training.” The lower their engagement level, the higher they rank “greater clarity about what the organization needs me to do,” which supports related findings, including:

  • Trust in executives appears to have more than twice the impact on engagement than trust in immediate managers.
  • Executives have to demonstrate consistency in words and actions, communicate often in depth, and align business practices and behaviors throughout the organization.

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Finding the Right Collaboration Tools for the Right Roles

March 29, 2013 at 9:21 am PST

I collaborate, you collaborate, we all collaborate. An organizational chart may show hierarchy, but it doesn’t represent how people actually interact within – and beyond– an organization. Our roles don’t affect whether we collaborate, but do influence our needs, priorities, and the devices we use.

There’s a clear advantage to technology that empowers people to engage and creates a consistent user experience so that the interaction essentially the same – anywhere, on any device. Just as our roles differ, so do our collaboration priorities and device needs. But we don’t work only with others in our own role. We need to collaborate with people across the spectrum within an organization.

I use three or more devices to collaborate in a single workday. Frankly, you shouldn’t care. Before you and I talk, we shouldn’t need to take a mutual device inventory to figure out how to connect. If I don’t have to focus on what I’m doing to interact with you, I can focus on the conversation and the whole reason we’re connecting.

We’ve outlined five user personas to illustrate how collaboration technology can best serve the needs of people in different roles. Click through on a persona to get more information and to see the use cases that support their needs. Read More »

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Better Customer Service through Collaboration

February 6, 2013 at 11:16 pm PST

Good news: Customers are becoming people in 2013. It’s prediction season. The blog world is ripe with posts of premonitions and predictions for every horizontal, vertical, and diagonal cross-section of business, science, and life in general.

The year’s predictions for customer service have a strong focus on people and experience. Look back just two years and you’ll see a greater emphasis on the process and operational pieces of the puzzle. Then, customers were essentially the sum of their activities and accounts. Today, they’re people and need to be treated as such, especially with the power that social media affords them to share opinions, feedback, and feelings about their interactions as your customer. (Feelings? Not those! Can I even mention those in a corporate post?!)

Some common phrases pop up in this year’s predictions: experience, multichannel, social media, differentiation, personalization, collaboration.

Contact centers are moving beyond transactions to relationships. Service is becoming a competitive differentiator. Creating more interactive and collaborative customer relationships is making a difference. Customer satisfaction is about more than making sure the customer gets the product and that the product works. It’s about creating loyalty so that customer comes back and becomes your advocate.

How can collaboration technology help along the way? The following use cases provide several options and benefits: Read More »

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