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Video Changes the Equation

December 23, 2013 at 5:53 pm PST

At our recent Collaboration Summit in Boca Raton, I had the opportunity to sit down with some of our customers and talk about how they are incorporating video into their organizations. It’s clear that many of our customers are already seeing the business benefits of video – whether it’s using remote expert services to improve pipeline conversion or launching new services more quickly through video collaboration.

But what if you looked at video not just as a way to help you improve what you are already doing, but as a way to allow you to do things you couldn’t do before? Things that previously were not feasible because of cost, resources, or other perceived barriers?

What if you could offer health services to a segment of the population you could not previously reach?

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Scandinavian Simplicity Meets Californian Approachability

Form, function and value do not have to exist independently when it comes to video conferencing. And we’ve just proven that with the latest generation Cisco TelePresence MX300 G2. At our Collaboration Summit conference last month, we unveiled the second-generation MX300 G2 video endpoint.  Snorre Kjesbu eloquently described it as Scandinavian simplicity meets Californian approachability to create this beautiful, full-featured product, which comes to market with a lower list price than its predecessor.

Let’s talk first about the lines of this product:  sleek, rounded edges, completely seamless, light and inviting. Humanizing elements bring the users closer together even though they’re thousands of miles of apart. And the Touch 10 is our easiest-to-use interface to date. It follows the same light design of the MX300 G2 with larger real estate for an even richer experience.

But our excitement goes beyond just the new look and feel of the MX300 G2. The new system is designed so that customers can more easily adopt video – making it more compelling, usable and accessible. The MX300 G2 is a fully integrated unit with a 55” LED screen, speakers, camera and microphones tuned to work perfectly together. New image sensors and optics enable a great picture without specialized lighting. While the new dual display feature lets you add a second screen for a rich content sharing experience. This gives you greater focus on content when you need it and reserves the entire system real estate for video. Read More »

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The Correlation Is Clear: Measuring Collaboration Is Directly Tied to Better Adoption of Collaboration Tools

November 11, 2013 at 11:59 am PST

At Collaboration Summit, Cisco announced a number of exciting new technologies designed to make collaboration simple, fun, and intuitive. My friend Rowan Trollope who leads Cisco’s Collaboration Technology Group, is working hard to “make technology in the office better than what you have at home.” With Cisco Expressway, Intelligent Proximity, and Jabber Guest, a few of the new products Cisco just unveiled, we are breaking down the barriers between the home and work, creating a seamless experience for staying connected. And in Rowan’s words, “You haven’t seen anything yet.” Rowan and his team are dead set on perfecting the usability aspect of our collaboration technology – making it beautiful, affordable, and easy to assemble – and my services team has the charge of perfecting another: extracting its value.

According to a 2013 Forbes Study Cisco commissioned to understand business executives’ attitudes towards collaboration, we found those who see the greatest value in collaboration technology are the ones who use it the most. Heavy users, or collaboration “leaders,” perceive a strong correlation between using collaboration tools and achieving transformational business metrics in areas like productivity, knowledge sharing, customer satisfaction, cost control, and more.

From a services perspective, collaboration success is dependent on two things: Read More »

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Greasing the Video Collaboration Skids

I talk to customers virtually everyday as part of my job, and even though they thoroughly believe in the operational and transformative benefits of video collaboration, they tell me there’s still more we can do to help simplify the process for implementing video pervasively. So, at Cisco’s Collaboration Summit last week, we unveiled a host of technologies designed to do just that – grease the skids for driving video collaboration everywhere using an intelligent approach that is connected, adaptive and intuitive.

Cisco’s strategy for enabling pervasive video is aligned around three key strategies and, as such, so do our product innovations:

To make video more accessible, Read More »

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Fantastic New Experiences with Collaboration Systems Release 10

The collaboration market is on a transformational journey.  Workloads and use cases such as web conferencing, telephony, video, and file sharing that started as separate islands at first, are now rapidly converging.  With those islands come complexity of integration and interoperability, which means experiences can suffer.

Two key things Cisco is focused on is making collaboration simple to use, deploy, and buy; and pervasive by reducing cost and extending the value of existing investments.  This week we announced Collaboration Systems Release 10 (CSR 10), the first time Cisco is converging voice, video, and content sharing across our portfolio to provide the best possible user experience whether you choose an on-premise, cloud, or fused model.

I’m excited about the fantastic new experiences we are enabling.  Here are a few scenarios to help highlight what is now possible:

First Day on the Job

My first day at Cisco, I was told “everything is on the web,” Read More »

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