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Simplify Sales with Remote Product Demonstrations

I spent the last eight months on the front lines of the virtual demo world for Cisco. Working from our headquarters in California, I met with people from all over the world to demonstrate our latest products — without a single plane trip. Using collaboration technology sales teams can avoid travel expenses, sell more, and increase productivity.

Most significant business purchases require some form of travel. Companies need to send sales experts out in to the world to demo their products. Or, depending on the products or the situation, customers often travel to the vendor’s site. Although travel involves expense and time, personal interaction is important to customer relationships. Travel can make the sales process more cumbersome and time consuming. But without travel, you limit the degree of direct engagement you might have before a customer makes a buying decision.

How Can Remote Demonstrations Add Value to the Sales Process?

Remote product demonstrations are providing companies with a less-expensive option to engage with customers. And the best part of it is that neither customers nor your technical experts have to travel as much. Just as video is changing the nature of meetings, it’s also a fitting solution Read More »

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Exceptional Collaboration Gets Personal

Not too long ago, I was digging around in some old boxes and pulled out my old Motorola RAZR phone, along with a surprising number of other devices I used to carry around. What can I say? I’m a geek. In addition to my phone, I had a digital camera, a notepad & digital pen, an iPod, a GPS, a few spare memory cards and even a Palm Pilot. It struck me that in handful of years everything has changed. All the things I needed those devices for now exist in my smartphone – making my life simpler and easier. Peter Diamandis calls it dematerialization; I call it simplification, and use it as a backdrop for our collaboration technology strategy.

The ability of technology to simplify our experiences inspired our mission: to make collaboration simple. Consider that for all the promise of today’s collaboration technologies to make our lives easier, we are often frustrated by the fact that the most advanced products can’t seem to do the simplest of things; starting a meeting on time, connecting me with anyone anywhere, or allowing me to share my stuff easily. While technology companies race around to one-up each other introducing the next whiz-bang feature, they mostly overlook the one essential: what their product should do really well.

I joined Cisco with the purpose of delivering on this mission and bringing exceptional collaboration technology to everyone, everywhere: every room, every desk, and every pocket. The results of this focus have started to materialize in a set of announcements we started a few months back.

In March, we introduced the products that bring collaboration into every room in the enterprise: the SX10, MX200, MX700, and MX800 endpoints. These products are all about great collaboration experiences: engagement, simplicity, affordability – and award-winning design.

Today, we bring these elements to every desk with the Cisco DX80. It’s time to provide every worker—not just executives—with the tools that let everyone collaborate at a moment’s notice, without technology hassles. Read More »

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