In my role as a Social Collaboration Architect, I see a lot of opinions about what it will take for social collaboration applications to take off within the enterprise. Analysts and sales people alike are constantly speculating on the business value — via increased revenue or decreased cost — that social applications will uncover and make adoption a simple sell. The expectation is that a more connected and conversational employee base will become more productive. It’s a start, but not the end of the value proposition.
Becoming more connected and conversational is only as good as the richness of the interaction. Are you solving a business need? Making a process more efficient? Adding value to a transaction? At the heart of these questions is how you factor your social collaboration solution into your business processes.
In the past, companies used business process re-engineering to cut out waste and make operations leaner. Today, companies Read More »
Tags: business process, collaboration, Collaboration Enabled Business Transformation (CEBT), social collaboration
When I was in London recently for Cisco Live, I got a lot of questions about how organizations can drive the most value out of collaboration. As expectations for seamless collaboration between devices and applications increase, I can practically see light bulbs appear over many customers’ heads as we talk about how collaboration technologies can transform a business and drive tremendous value.
Many of the conversations I have with customers surround how to best integrate collaboration technologies into business process and other applications to drive the highest value. Many customers are uncertain about how to move forward with taking a business and technology architecture approach to accelerate and simplify business processes.
There are a couple of ways to think about this. The first deals with integrating your collaborative processes into your business process, what we call Collaboration Enabled Business Transformation (CEBT). The second deals with integrating your collaborative capabilities and apps so they work together. This is particularly important since most companies have multi-vendor environments for voice and video, hardware and software, and desktop and network. It is an understatement to say that interoperability is critical with collaboration tools so users have a seamless experience when using them to communicate, do business, and maximize results.
Cisco SVP, Chris Dedicoat, presented CEBT at a keynote held during the Cisco Live London activities and appeared to drive a positive response. The CEBT approach to integrating your collaboration capabilities into your business applications processes such as salesforce.com or SAP, can Read More »
Tags: business process, business transformation, Cisco Jabber, collaboration, Collaboration Enabled Business Transformation (CEBT)