Enterprise video is experiencing tremendous change in terms of adoption, traffic growth, business model evolution, and technology innovation.
We recently undertook an extensive study to uncover key insights about the use of business video in U.S. enterprises. The survey is part of the Cisco Internet Business Solutions Group’s Horizons program, which combines multimodal research and analysis to identify business transformation opportunities fueled by technology innovation.
Since the purpose of this study was to understand how the use of video is evolving in the enterprise, we chose to seek insight from executives at enterprises with at least 1,000 employees, from across the United States. For this study, we recruited more than 450 enterprises from more than 20 industries across the United States, including both Cisco customers and non-Cisco customers.
Because we wanted to understand both end-user and IT perspectives on business video, participants included both business executives (i.e., from non-IT functions such as sales, marketing, finance, and engineering), and IT executives.
Our research uncovered several key findings:
#1: Business Video is already widespread throughout the enterprise.
We discovered that business video is already well entrenched in the enterprise. More than three out of four business executives said they use either one-way video or two-way video—or both—at least once a week.
This trend is growing: more than 70 percent of respondents said they will increase their use of business video in the next two years.
#2: A majority of executives are active in both recording videos and viewing employee-created videos, and they plan to do more of both.
More than 70 percent of corporate executives expect their use of one-way and two-way video to grow over the next two years. Currently, 34 percent of business executives record business videos on a daily basis, and 62 percent of business executives watch employee-created videos at least once a week. Read More »
Video is becoming “The New Voice” in our personal lives as well as in business, with more companies realizing its ROI potential. We see this trend towards visual communications as part of the changes in the collaboration space. Cisco TelePresence is at the center of this trend and we’re committed to delivering the easiest-to-use, highest quality and most compelling experience across our collaboration portfolio, which by the way is the broadest in the industry. I invite you to view and listen to an interview I did on this topic at Cisco Live this past July.
Delivering telepresence to everyone.
Cisco is focused on accelerating the adoption of telepresence across all industries, and companies of all sizes everywhere in the world. Our approach and focus is clearly working, as we’ve seen rapid global adoption of Cisco TelePresence and continuous market share growth. We can see this in the recently published Wainhouse market share report which shows that we are the clear #1 player in telepresence with 52% market share. This jump in telepresence market share underscores Cisco’s ability to extend our technology to a wide range of new customers, including small and midsize businesses (SMBs). We have the breadth of endpoints, deployment models and interoperability to make telepresence everywhere for everyone a reality. We are seeing significant growth from customers who are new to telepresence and now see the value Cisco can deliver and the flexibility to meet their unique organizational needs.
Congratulations to Boeing on shipping it’s first 787 Dreamliner to ANA (All Nippon Airways). The world has been waiting and US Manufacturing has delivered. But it’s not just US Manufacturing -- suppliers as far away as Australia, Italy, Japan and Russia, to name but a few countries have been working with Boeing Engineers to bring the airplane to market -- and using Cisco or Cisco Partner technologies to do so!
The video, courtesy Associated Press’ YouTube Channel, shows the first Boeing 787 Dreamliner Airplane being handed over by Jim Albaugh, President and CEO, Boeing Commercial Airplanes, to ANA’s President and CEO - with a large key!
Do you remember not too long ago hopping into your car, driving, across town (when gas was $1- something) to your local retail store and searching the computer department to purchase a cereal box that contained between 2- 8 3.5” (or are you “wise” enough to remember 5.25” floppy) disks? The disk contained software that would entertain us, make us more productive and educate. If you don’t remember that, how about going to the record store and perusing the aisles for hours reading the CD boxes that were twice as big as the CD.
Well those days seem long past; and inserting a disk in anything these days….well, seems a bit ancient.
Cloud
We’re now spoiled with the conveniences of iTunes, Salesforce.com, Facebook, Youtube, Yahoo Mail, etc.. In addition, we’re all too familiar with the seemingly millions of applications that run on a myriad of mobile appliances. None of these programs run on our PC’s hard drive. They’re browser based applications that are essentially utility services which we share with thousands of users.
So, I began to ponder the question, “What’s the big deal about the Cloud in Manufacturing and Enterprise?” Read More »
Introducing the Medianet Knowledge Base Portal! This is a one-stop shop for all medianet technical collateral. We have received several requests to provide access to the technical content of medianet that led to the creation of this knowledge base portal. Here you can find all the latest design, configuration, deployment and troubleshooting guides. Happy browsing!
