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The True ROI of Collaboration

August 27, 2012 at 7:16 am PST

As INSEAD and UC Berkeley Professor Morten Hansen says, “The goal of collaboration is not collaboration itself, but great results.”[1]  Working with many of our customers, we’ve developed a framework for assessing the true ROI of collaboration, and it falls into three distinct categories:

  • Operational ROI allows you to assess how collaboration eliminates or avoid costs associated with running your business. You might cut travel, reduce infrastructure needs, lower bandwidth or energy costs, save on office space and so on. Collaboration tools can replace or reduce the need for many of these types of costs.
  • Productivity ROI refers to savings generated from more efficient processes, accelerated decision-making and reduced cycle times. Collaboration can lead to significant productivity gains in any number of ways, such as optimizing within lines of business or matching your organization’s expertise to opportunities early on.
  • Strategic ROI can be the hardest to measure, but perhaps the most transformative. This kind of ROI occurs when collaboration enables your business to take a giant leap forward in areas like enhancing customer satisfaction and loyalty, accelerating innovation, introducing new business models or entering new markets. These types of changes can also reshape an industry in fundamental ways.

These three types of ROI sometime manifest themselves differently across Read More »

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The big questions for BYOD in Asia

The phenomenon of Bring Your Own Device (BYOD) has definitely become a top of mind issue for CIOs and end-users alike. No discussion in IT circles is complete these days without this topic coming up. IDG says that as many as three quarters of the workforce in Asia already engage in some form of BYOD with 66% of Asians owning at least one smart tablet device. Clearly, this is changing the way we work, live, play and learn. The big questions for the community are:

  • Is BYOD here to stay?
  • How do we maximize this trend
  • What are the things to look out for?

 

According to the latest Cisco Connected World Technology Report, between

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Telepresence Accelerates Product Development for Customers of All Sizes and Across Industries

In my last post I talked about how telepresence is moving beyond the boardroom and being used in unique ways to add value, impact business process, and extend well beyond the basic function of travel cost savings to deliver better and more innovative results.  Cisco TelePresence is giving customers of all sizes and across all industries a competitive edge by improving the quality of products, speeding up review cycles and accelerating time-to-market.

A great example of this in the mid-market is Coraid, a storage technology provider based in Redwood City, California. Coraid is using multiple Cisco collaboration solutions, including the Cisco TelePresence EX Series and Quick Set C20 endpoints, Cisco Jabber along with Cisco WebEx Telepresence to foster communications between its headquarters in Silicon Valley and product development office in Georgia. In a field where moving quickly to stay ahead of the competition is crucial, telepresence enables Coraid to go-to-market faster with new offerings and to continue to pave the way as innovators.  This has given them the ability to also move up-market and engage with larger, Fortune 500 companies to grow their business. See the impact Cisco has had in their organization in this recent video.

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Collaboration Technology Enables Suburban Town to Scale Smartly

One of the famous axioms in business is, “It’s better to work smarter than harder.” I’ll add one for government employees, “You’d be wise to spend taxpayer money smartly.” The City of Longwood, a suburb of Orlando, Florida, which is known for its historic heritage and small-town charm is doing just that.

The challenge facing the City was its 150 employees were dispersed between ten buildings across town including City Hall, Police Department, Fire Department and Water Utilities. So, when a desktop service request came into the IT department, the IT Manager, Craig Dunn, needed to travel across town to resolve the issue.

Additionally, City employees demanded Read More »

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Streamlining Customer Collaboration

One of the best aspects of my job is the opportunity to meet with customers, partners, and analysts--not just to talk about our industry-leading products, but even more importantly, to listen.  One of the consistent messages I’ve received in recent years is the need for all contact center vendors to streamline and simplify their products, which is why I’m so excited about our recent 9.0 release of Customer Collaboration.  The 9.0 release introduces exciting new features and functionality with an overarching theme – keep it simple. Read More »

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