Los Angeles is an extraordinary city with extraordinary people. And this week, it was even more extraordinary to be in my hometown of LA where we hosted this year’s Cisco Collaboration Summit. LA is where we built the world’s biggest airplane, the world’s biggest freeway system, and epic movies with the world’s biggest stars. And of course, the Happiest Place on Earth.
This is a town of big dreamers with big ideas, making it a perfect place to bring together customers, partners, analysts, and consultants to talk about big ideas in collaboration.
And now is the time for big ideas. We all know companies can only do so much with cost cutting. It’s important, but in our global economy, the only true way to differentiate and compete is through innovation.
Enterprise organizations seek more and more to adopt telepresence and HD video solutions that offer instantaneous, in-person virtual communication more pervasively across their organizations. While they may use the technology to connect with colleagues, partners, and customers all over the globe, these businesses want to access their video collaboration tools in one very specific place – the cloud – as they plan more pervasive deployments across their organization and ecosystem.
Why the cloud? It’s simple: The cloud allows for flexible deployment models, easy implementation, seamless integration of mobile and other remote users, and scalable video that can expand with the pace of business while freeing up resources to focus on their core business. We’ve empowered our partners to bring these invaluable benefits to their customers with our cloud-based telepresence solution, the Cisco TelePresence Exchange System.
When companies fail, conventional wisdom often blames outside factors. The economy, regulatory actions, and geopolitical challenges are but three prime culprits beyond the control of decision makers.
In reality, however, it is bad decisions—factors within the control of companies themselves—that overwhelmingly cause firms to lose their leading positions. Over the past 10 years, 159 of the 500 largest companies globally by revenue have been displaced. And in many of those cases, company executives may not have realized the impact of their own decisions—or been well informed when they made them.
Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.
Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.
To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.
With Cisco’s focus on bringing the power of video to organizations of all sizes when, where and how they want it, we are dedicated to expanding our virtualized collaboration offerings.
One of the ways we are demonstrating our strong commitment to seamless conferencing is by ensuring uncompromised quality and experience in any environment – whether delivered as hosted, on-premise or hybrid, and with virtualized or dedicated platforms. Our comprehensive approach to video collaboration is part of a broader architecture that enables a consistent user experience across any device and flexibility in delivery options.