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Collaboration Adoption is the “R” in ROI

October 23, 2012 at 8:50 am PST

I have often found it a little surprising that while we and customers expend considerable effort planning, building, and managing collaboration solutions, the process of their adoption by end-users can get lost in the proverbial shuffle. Adoption is a really important issue, because adoption is a controlling variable in the collaboration infrastructure investment equation. In other words, a collaboration infrastructure that operates at 80 percent of capacity is going to deliver four times the returns of one that runs at 20 percent of capacity.

The problem of suboptimal adoption goes deeper than the sinking feeling of paying to build and operate infrastructure that sits idle. It gets more serious when one considers that under-adoption means forgoing the positive benefits of collaboration. It’s not so much the money blown on unused equipment and services, but the opportunities missed to Read More »

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Valued Partner Ecosystem is Key in Quest to be #1 in Customer Collaboration

In today’s changing marketplace, Cisco continues to invest in an aggressive plan to become the #1 vendor in contact center. In the last year, we’ve made huge gains toward this milestone, with Cisco ranked as the #1 worldwide IVR vendor by a wide margin. And in the last four years, Cisco has closed the market share gap on Avaya/Nortel by nearly 23 points worldwide and by over 33 points in North America.

On our march towards #1, our valued partner ecosystem plays a crucial role. When customers choose Cisco Customer Collaboration solutions, they base their choice not only on our innovative products, but also on their ability to collaborate with established Cisco partners who have a wealth of experience in the contact center market and our solutions. By partnering with Cisco, Cisco channel partners are able to provide customers tremendous value add services, including sales and technical support.

Cisco is continuing to invest heavily in training, supporting and growing our partner ecosystem.  And the investment is clearly paying off.  Read More »

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Telepresence in the World of Many Clouds

As my colleague Roberto De La Mora recently wrote, the cloud is the place to collaborate in today’s business world. Whether your organization needs private, public or hybrid cloud environments, Cisco and our broad network of partners can provide solutions that best suit your business needs.

And what if your collaboration needs include telepresence? Where does telepresence fit into the cloud?

With Cisco, telepresence fits into your cloud infrastructure wherever and however you need it. According to Forrester, “videoconferencing innovation today is geared toward extending connectivity…through cloud-based services or new lower-cost on-premises deployment models.”

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Extraordinary Summit on Collaboration

Empower, Engage, InnovateLos Angeles is an extraordinary city with extraordinary people. And this week, it was even more extraordinary to be in my hometown of LA where we hosted this year’s Cisco Collaboration Summit.  LA is where we built the world’s biggest airplane, the world’s biggest freeway system, and epic movies with the world’s biggest stars. And of course, the Happiest Place on Earth.

This is a town of big dreamers with big ideas, making it a perfect place to bring together customers, partners, analysts, and consultants to talk about big ideas in collaboration.

And now is the time for big ideas. We all know companies can only do so much with cost cutting. It’s important, but in our global economy, the only true way to differentiate and compete is through innovation

How do you get to that innovation? Read More »

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TelePresence-As-A-Service Brings the Ultimate in Video Experience from the Cloud

Enterprise organizations seek more and more to adopt telepresence and HD video solutions that offer instantaneous, in-person virtual communication more pervasively across their organizations. While they may use the technology to connect with colleagues, partners, and customers all over the globe, these businesses want to access their video collaboration tools in one very specific place – the cloud – as they plan more pervasive deployments across their organization and ecosystem.

Why the cloud? It’s simple: The cloud allows for flexible deployment models, easy implementation, seamless integration of mobile and other remote users, and scalable video that can expand with the pace of business while freeing up resources to focus on their core business. We’ve empowered our partners to bring these invaluable benefits to their customers with our cloud-based telepresence solution, the Cisco TelePresence Exchange System.

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