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Medianet at Cisco Live 2013 London

A belated Happy New Year from Cisco Live London 2013! This is our last year in London, and it was an excellent sendoff bringing the latest for medianet to our great partners and customers in the European market. With the greater adoption of medianet technologies, we saw the incorporation of medianet features within the general design sessions related to Jabber deployment, to Access Switching, WAN Network Designs [1] and even a few Management [2][3] sessions. (Some of the session links provide a video capture of the session as well as a download of the content)

Meanwhile, the event brought an introduction to Medianet Flow Metadata [4] as well as Media Services Proxy [5], which allows the sharing of attributes of flows with the network. The network can then use these attributes for advanced classification, for example, to match the audio leg of a Jabber for Windows session. We had a demo station setup where we showed the quality of metadata-based classification of Jabber video compared to other forms of video that did not benefit from advanced classification. Of course, there were a number of other demo stations showing the network management utilization of medianet features for monitoring and reporting on network performance, namely Performance Monitor [6] and Mediatrace [7].

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Deploying Business Video: 5 Steps to Success

Have you noticed how the communications and collaboration paradigm has evolved in the last few years? Younger generations use and prefer text messaging (SMS and IM) way more than e-mail. And when given a choice, they will go for a video-enabled, face-to-face interaction, skipping voice-only calls completely. This acceptance of video as a primary vehicle for communication is making a strong presence in the enterprise as a business need. For the emerging workforce, quick, simple video communication is a requirement – not a nice-to-have capability – as they intuitively understand how this form of communication is crucial for their productivity and effectiveness.

Like many other technologies and market trends, such as social networking, video is coming to the business environment from the personal consumer environment. Its effect on the way businesses interact internally and externally with customers, partners and providers is completely changing the game and opening new opportunities to create competitive differentiation and broaden reach and impact.

Deploying video without careful planning can easily turn a great idea into a disappointing mess. From our experience in deploying millions of endpoints for thousands of customers around the world, we’ve learned a few things that can help ensure your video deployment is smooth and successful. Here are five tips to achieve success:

1)     Ensure interoperability Read More »

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Gen-I Introduces ReadyCloud Collaboration based on Cisco HCS to enable New Zealand Businesses to Harness the Benefits of an Increasingly Mobile Workforce

Cisco Gold Certified Partner Gen-i today announced the launch of ReadyCloud Collaboration, a hosted collaboration-as-a-service solution based on Cisco’s globally recognised Hosted Collaboration Solution (HCS) platform.

ReadyCloud Collaboration will bring together Cisco’s international strength and Gen-i’s proven local knowledge, coverage and infrastructure to deliver a flexible, highly secure and cost effective hosted collaboration service to New Zealand businesses.

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Enhancing Collaboration with New Integrated Audio Accessories

Today, I am pleased to post a guest blog from Cisco partner, Jabra, authored by Chris Briglin, Vice President of Strategic Alliances at Jabra. 

One of my favorite quotes in the technology business is: ”The next big thing is whatever makes the last big thing usable.” To me this really speaks to the importance of a great user experience in driving the widespread adoption and deployment of technology solutions. While there are lots of business problems out there and many technology-based solutions created to address those needs, solutions that address business needs through a superior user experience are typically the ones that thrive.

As noted in Cisco’s announcement last week, Jabra partnered with Cisco to co-develop audio devices that enhance the collaboration experience on Cisco Jabber for virtual environments. By combining Jabra’s expertise in audio engineering, product design and software integration with Cisco’s leadership in unified communications, we created two audio devices Read More »

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Customer Loyalty is the Ultimate Goal, Not Just Satisfaction

Money is tight. Everyone wants to feel as if they are getting the most out of every dollar spent.  While brand perception and trust are vital, many insurers have refined their customer satisfaction focus to now pursue and measure customer loyalty.

Like many other industries, the insurance industry is experiencing diminished returns on traditional advertising designed to improve brand loyalty and fuel business growth. Ads are no longer a reliable means of driving new business especially with younger, tech-savvy consumers. As a younger generation begins to make insurance purchasing decisions, it is vital for insurance agencies to harness technology in order to connect with customers and build brand loyalty.

Now more than ever, insurance providers are struggling to increase customer retention and are in need of some help. A recent study conducted by Satmetrix gathered the average customer loyalty of various industries and found that insurance was one of the lowest, with a customer loyalty rate of 23 percent. It is likely there is a correlation between this percentage and the lack of technology insurers have to utilize that would strengthen relationships with existing customers. Consumers are clearly expecting more from their insurance companies and increasingly desire a more personalized and proactive touch.

So how can technology help? Read More »

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