Cisco Blogs


Cisco Blog > Cisco Interaction Network

Video Demystified on TechWiseTV

February 15, 2013 at 8:34 am PST
TechWiseTV Video Collaboration Infrasturcture

TechWiseTV Video Collaboration Infrasturcture

We do a lot of shows about video of course.  It’s always a challenge I think when it comes to defining what the unique value of a given story needs to be.  In this case, we were not featuring newly announced technology, which greatly simplifies the direction for us -- but we were considering what we thought were some unmet needs.

Our goal for this episode:  To make Cisco video for collaboration more approachable for every customer. 

Cisco does a lot of things in the broad category of ‘video.’  With more than 8,000 engineers working on video innovation, Cisco is a video powerhouse. Our teams have filed 1,700 video-related patents in the last five years. Innovations include TelePresence, Videoscape, Show and Share, Media Experience Engine, and Pulse Analytics. Internal innovation has been augmented with acquisitions including  NDSTANDBERGBNI VideoInlet, and ExtendMedia.

As we talked to customers and experts within Cisco, we kept coming back to a structure best defined as ‘where are you now’.  In other words, video itself is not new as a concept…but as we narrow down to say this is about interactive video…it became helpful to consider where most Cisco customers might be starting from:

  • Cisco Voice -- you are familiar with call manager but have not explored the video capabilities inherent to the platform.
  • Telepresence - you have some high quality video deployed but its special…only for high end events or people.
  • Tandberg -- you are good with video but its a distinct system from your other communications -- Cisco or otherwise
  • Third Party and Cave Dwellers -- Anything from non-Cisco mixed environments to the luddites among us.

Why Every Company Needs To Create A Video Strategy

The assumption is that video is valuable and that the more pervasive and simple it can become in your organization, the more competitive and nimble you can be.  So, with value established, the question becomes about execution.

Our executive guest has a very diverse business and video background who joined us from Tandberg. Jacob Nordan is Senior Director of Product Management for the Collaboration Business Unit. Powers had the honor of hosting his interview. Jacob set the tone for us by highlighting not just our success with various customers, but specifics around how these leaders were using video to pioneer change in their business.

More Reading: Jacob’s Blog Entry on Adopting a Video Strategy

Nathan Shaw joined us for our segment on ‘Understanding Video Endpoints.’  Nathan has been a guest on our show dating back to the very first Telepresence show we did where we helped him load up a Toyota 4-Runner with a CTS 500 so we could get it in the studio. Nathan is an awesome guy with a great background -- AND…he is a gushing, proud new father.  Could not be happier for him…and very impressed with his photography skills.

From endpoints, we pursued  ‘Understanding Video Infrastructure’ with Cynthia Lee.  She was a bundle of energy grabbing the pen from Jimmy Ray to help us understand where things like MCU’s and Border Controllers become important to achieve certain video communication objectives.

More Reading: Video Infrastructure Components

Jimmy Ray did a Master Class on the intersection of video and security.  Its was pure fun with Network Address Translation (NAT), Application Level Gateways (ALG)…avoiding risk and things that will go bump in the night.

More Reading: Security for Video

We stole a segment from our upcoming new BizTech show that covered some advancements in using ‘Remote Expert’.

We wrapped up with Phil Marachel.  We wanted Phil on to talk strategy as he is with our Cisco Services team.  His street creed for video is fantastic however as he was doing video way before it was mainstream. As an engineer Phil worked on the biggest systems from PictureTel, the first MultiPoint bridges from Accord…all giants in the earlier years of video.

Hope you enjoyed the show.  This is officially episode number 126 of TechWiseTV and we are loving the support you all continue to show us.

See you in the field!

Robb (& Jimmy Ray)

Follow us!

@robbboyd

@jimmyray_purser

@techwisetv

 

Tags: , , ,

Getting Away from Group Think

When was the last time you had a team meeting with someone outside your usual circle of colleagues?

This is a question – and a challenge – laid down by Peter McDonald, a collaboration expert that I met with last week.

Peter works for a consultancy that focuses on helping people collaborate. And they go about it in a pretty radical manner.

One of the things they do is run workshops with people with different profiles, roles and jobs  (and often diametrically opposed perspectives). Many of their workshops involve going into charities and finding solutions to their most challenging business problems.

The results are fascinating. Given often really difficult and complex challenges to resolve, often the more diverse and potentially conflictive the group is, the more disruptive the thinking. And the more creative and interesting the ideas, suggestions and solutions are.

Read More »

Tags: , ,

Work Your Way: IT, You Are Not Alone

Often we focus on the challenges associated with IT with little consideration of the end user viewpoint.  In Cisco’s Work Your Way Global Study, completed in January of 2013, we polled over 1300 IT professionals and business-focused end users around the globe to investigate how BYOD is not only affecting IT, but how the challenges directly impact the end user experience.  We were curious to compare and contrast the different viewpoints to understand if the difficulties IT was facing had an impact on how end users get their devices on the network, access business applications and perform day-to-day activities on the move. Check out the Borderless Blog to see our awesome infographic

Read More »

Tags: , , , , , , , , , , , , ,

New Collaboration Tools and Tips to Help Partners Capture the Midmarket

February 12, 2013 at 7:56 am PST

The midmarket segment (100-1,000 employees) is huge, representing a $7.1 billion opportunity. And we’re here to help you get your fair share.

Midmarket customers have the same collaboration needs as larger enterprises, yet require scalable and tailored IT solutions that allow them to communicate effectively, make decisions faster, and compete in this increasingly global economy. Tapping into this segment can lead to increased sales opportunities, and ultimately, growth for your collaboration practice.

To help you win big in midmarket, Cisco is providing a number of new product, program and partner enablement tool updates designed specifically for this segment.  Cisco continues to invest in programs like Partner Plus, as well as enhanced solutions and services offers to help partners succeed with midmarket customers..

What are the updates and how can it help you get your share of this untapped opportunity?  Read More »

Tags: , , , , ,

Hurricane Sandy: A Lesson in Social Collaboration

February 12, 2013 at 6:00 am PST

Like many others in the Northeast US, I was personally affected by the impact of Hurricane Sandy this past November.  Aside from the lessons it taught me about disaster preparedness, it also highlighted some very salient ways that social collaboration can be used and why social is truly becoming the next wave of collaboration.  And while my story is one of a personal nature, these principles apply to the enterprise.  They re-inforce the ideas that social collaboration has real benefits.

Let me start with the numbers to paint the picture:

  • Days without cell phone coverage: 4
  • Days without electricity:  14
  • Days without cable / internet:  17

For those 2+ weeks in November, I was operating in survival mode and my greatest source of interaction and information was through social collaboration tools -- primarily Facebook and Twitter -- when I was able to find a location with Internet access.  With my examples below, I hope to show how social collaboration was used to help in a number of ways during that difficult time and also attempt to draw the parallels to an enterprise setting.

Read More »

Tags: , ,