In the same year Cisco was founded, Kate Bush recorded the hypnotic Cloudbusting,one of her most iconic songs and music videos. Conceived by Terry Gilliam and featuring Donald Sutherland, there is a strikingly poignant moment in the video where Bush’s character is ‘cloudbusting’ with her father and she first realizes that adults are fallible.
Video is the New Audio at Cisco. That’s an audacious statement for a guy who started working in the Bell system about 30 years ago. The New Audio? Audio sets a standard that is pretty hard to beat. Audio telephony has been around for almost 140 years. (The first major phone system was started in 1877.) And in that time it has grown to become globally ubiquitous, because of three things:
it works, really well, all of the time,
it’s easy to use, and
it doesn’t matter what phone you use; you just use whatever is available, because all the systems interconnect.
Good quality video communication hasn’t been around for a century – it’s been around for maybe 20 years. (Although click here for a great picture of a commercial video phone from 1969). As a Cisco IT guy, let me explain why video is the new audio inside Cisco today.
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.
In addition, we saw a great deal of coverage on the new WebEx this week, including:
Mega Mentor: The power to get the most from others
Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor. If you are interested in seeing more series such as this one, please let Sherri know via the comments section!
Cisco’s Collaboration team thinks a lot about the future—not just about how we’ll get around and get our drinks, but about how we’ll connect and collaborate. We’re passionate about the future of collaboration, about giving the world collaboration tools that are every bit as smart as those self-driving cars and whiskey-pouring robots.
Where we’re at: today’s challenges
Before we talk more about the future, let’s talk about where the industry is right now. Over the years, various vendors have given us audio conferencing, web conferencing, and video conferencing. Each of these technologies were introduced at different times, and have matured at different paces—with audio being the tried-and-true veteran, video conferencing the relative newcomer and web being the thing that came somewhere in-between.