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Unleashing the Power of You: The Small Business Support Community

There has been a great deal of buzz around the tech sector over the last 5 years around Web 2.0, using it to connect to your partners and customers, and ultimately how some companies have revolutionized business models through next-generation communities.We’d like to give you some insight on how we created the Small Business Support Community, or more importantly why we created it, and why we hope you’ll spend some time checking it out.

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Murali Sitaram: How is Social Software Relevant for Business?

At the recent Enterprise 2.0 conference in Boston, we announced limited availability for Cisco Quad, an immersive platform for enterprise collaboration that integrates voice, video and social networking into one space. The next generation of worker is looking for new and innovative ways to collaborate and Quad offers that collaboration tool kit.

Cisco Vice President and General Manager Murali Sitaram spoke with Fox Business News anchor Brian Sullivan this morning and he asked him about how Cisco is working with corporate America to help them increase their productivity and enable new ways to work and share information other than through solely email.

See the full video on Fox Business Site here.

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Collaboration and Choice

Technology chartThrough effective use of  technology every student can access learning and demonstrate their  understanding in any way they choose. Text is no longer king; video,  audio, animations, interactive models, diagrams and images all have an  equal place in learning and learners select the medium that best help  them learn and suits their culture and preferred learning styles.  Key to learning, through whatever the medium is collaboration.  Through conversations students make sense of what they have  read, watched or listened to. Conversations take place with peers;  between learners and teachers; and between learners and more  knowledgeable others; and they take place in groups. Again technology is  the key to enabling those conversations to go wider and deeper by  allowing learners to interact with groups anywhere in the world through  the use of social networking and other collaboration tools. Learners can  find people to engage with who have similar interests or opposing  views; with greater expertise or a new interpretation; through different  geographical or cultural lenses. It is through these discussions that  information is turned into knowledge and that knowledge is assimilated  with existing knowledge to result in robust learning that can be applied  in future situations.

The  diagram above sums this up.

 

 

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Addressing a New World of Learning

April 5, 2010 at 11:49 am PST

As a part of my job here at Cisco, I have the opportunity to meet with a range of customers in schools, colleges, and universities across the globe.  They have the wide and vast responsibility of educating students, preparing the workforce of the future, equipping students with different kinds of skills so that they can compete in the 21st century, ensuring that students are safe and secure, and a whole host of other responsibilities that will enable students to be productive and successful members of society.  Most critically, they have to do all this with increasingly constrained, and in developing nations, often non-existent, budgets.

The requirements for education have shifted over time as we have become more globalized, technologically advanced, and demographically different.  On average, people in the US change jobs about ten times before they’re 42.   In China and India, there is a massive demand for higher education.  And teachers are retiring in record numbers as the population of kids under the age of 15 has reached 1.8 billion.

Thomas Friedman has said that students today need to be special, specialized, anchored, or adaptable.  Not everyone can be special, and certain components of traditionally anchored jobs (for example, hairdressers, restaurant workers, and trade workers) can be outsourced.  This leaves jobs for which people need to be specialized or adaptable.   And this is where education is critical: students have to be able to access education that provides them with the specialization required to help them differentiate the value that they provide.  Think, tax planning for customers with major offshore assets, or biological technicians who are creating a biosphere in pace.  Or, education has to be able to provide them with the ability to obtain lifelong learning programs and capabilities to adapt to a broad range of careers and jobs that they will have over their lifetimes.

Existing systems on their own will no longer be able to meet the growing and changing demands for learning.  Educational institutions must necessarily deliver learning differently, and this is where technology can help.  Today, Cisco is partnering with educators to create what we call The Learning Society: a new way of thinking that harnesses the power of technology to help transform learning and allow people to learn anywhere, anytime, on any device.

Not only does Cisco offer a change model that integrates “best-of-the-best” research findings to help students flourish in the 21st century – wherever they are and whatever their culture or socio-economic status, or the economic situation of their country, may be (Education 3.0), but it also details the integration of innovative pedagogy, curriculum, and assessment strategies across whole systems—accommodating learner differences, linking learning to the real world, and setting high, yet realistic, expectations for every student. We encourage you to learn more by joining our Virtual Forum for Education Leaders on April 28th.

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Interactive learning leveraging web 2.0 technologies

Student raising hand in classroomToday any institution in some remote tier 2 city or town in a developing country has access to the whole wide world of information and curriculum available on the internet. However, there are great professors, teachers and tutors with a wealth of information in a city about 50 KMs away or perhaps in even 500 KMs away, maybe in the same time zone or a different time zone. How do you tap into the knowledge and experience of these teachers?

Today, technology exists in the form of collaborative, video and audio integrated tools that can transform how students learn and teachers teach. Web 2.0 tools like facebook, MySpace, twitter, blogs etc, play a critical role allowing students and teachers to have personalized spaces on the web. Teachers can create discussion forums for the students to connect, discuss after class, work together on projects, and ask questions.

Cisco Collaboration technologies which include Telepresence, Unified Communications, Cisco Digital Media solutions and Cisco WebEx suite of technologies, provide a very powerful audio, video and web integrated virtual classroom experience almost mimicking a face-to-face experience albeit over the internet.

These tools expand the learning opportunities for students in remote regions around the world. The teachers are able to share knowledge, for free or for a fee. In the process, students, teachers and the learning providers all benefit from this collaborative distance learning education business model. One such example is a company called Lakshya Networks, started by 3 students in a small town called Chhindwara in Madhya Pradesh, one of the central states of India. Cisco provided funding for the technology, and initial mentoring on how to use the technology. Since then the students connected with tutors in the nearby city, who could offer special afterschool tutoring services to the students in the nearby villages for a small fee. The students got extended support for English and Math while the tutors were able to reach out to new learners through this medium and the small entrepreneurial tutoring company created a profitable business model bridging the gap between the students and tutors.

This model has scaled globally with tutoring services now offered to students online in a group or personal setting in many different parts of the world at school and higher education level. Many institutions worldwide including the likes of MIT, Stanford, offer online courses that leverage online internet based audio-video integrated tools for teaching including for degree programs and certificate courses.

The Internet has opened the door for tools that enable creating and sharing knowledge allowing learners to build critical 21st century skills, which they would have otherwise missed out. Teachers and learners can engage in an enhanced collaborative learning experience. The possibilities abound and they are here to stay.

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