Cisco Blogs


Cisco Blog > Video

Cisco and NBA All-Star Weekend – reshaping the fan experience

I had a great experience this past weekend at the NBA All-Star Weekend in Orlando, FL. The event included the NBA Tech Summit on Friday where a panel of industry leaders in sports, media and technology talked about current trends, what the future will look like and how customers are driving innovation through their use of technology. Not to mention the Slam Dunk Competition on Saturday and the Competitive All-Star Game on Sunday…maybe the most competitive ever! It’s not every day you see a dual between Dwayne Wade and Kobe Bryant that results in a broken nose.

Read More »

Tags: , , , , , ,

HIMSS 2012 – Spotlight on Accountable Care

One major topic at this year’s HIMSS 2012 Conference, was accountable care programs. As January 1, 2012 marked the initial period for healthcare organizations to start the application process to become eligible for Accountable Care Organization status there was much debate about whether or not ACOs could improve healthcare while reducing costs.

The coordinated care provided by an Accountable Care Organization can help ensure that patients, especially the chronically ill, get the right care at the right time, with the goal of avoiding unnecessary duplication of services and preventing medical errors.

Read More »

Tags: , , , , , , , , , , , ,

The Olympics as a B2B Marketing Proposition

The essence of sponsorship is the right of association, as enshrined in the International Chamber of Commerce’s definition:

‘Any communication by which a sponsor, for the mutual benefit of sponsor and sponsored party, contractually provides financing or other support in order to establish a positive association between the sponsor’s image, brands, products or services and a sponsored event, activity, organization or individual.’

The difference between the Olympic and Paralympic Games and other major sporting events is that they are the only property that offers sponsors virtually nothing but the right of association.  Unlike other platforms, which will build in assets and benefits to their sponsorship package like perimeter board branding or event tickets, the only direct benefit you get from investing in a Games sponsorship is the right to use certain logos and marks.  Even then, these must be approved on a case by case basis. Everything else, including hospitality tickets, comes at an incremental price.

So Games sponsors cannot rely on a nice big advertising value equivalent from broadcast brand visibility to justify the fee internally.  They are forced to be much more disciplined in their assessment of how a Games sponsorship will create an acceptable return on investment. These sponsors must focus on who their target audience/s are, why partnering with the Games is relevant to them, how they are going to communicate those messages effectively and what is the desired behavioural outcome.

Read More »

Tags: , , ,

What Happens When Mobile and Cloud Collide?

Mobility and cloud computing are colliding. So, what does this mean for the future of mobile devices? How soon will video-conference calls on our mobile devices become commonplace? How can service providers (SPs) enhance their competitive position by delivering cloud and managed services?

While research has been conducted on mobile and cloud computing as separate trends, to date very little data has existed on the impact of mobility and cloud together. To understand this dynamic market better, the Cisco Internet Business Solutions Group (IBSG) surveyed more than 1,000 business users to understand their current and future needs with regard to the mobile cloud.

The top findings may surprise you:

Read More »

Tags: , , , , , , , , , , , , , ,

Collaboration: On the Field & In the Office

February 14, 2012 at 3:41 pm PST

Collaboration is great. But it’s not a Kevin Costner, James Earl Jones, if-you-build-it-they-will-come Field of Dreams scenario. Alas, if all it took was plowing under a corn field and putting down some chalk stripes, I might be out of a job. And out of corn flakes.

We talk a lot about technology and process, but sometimes omit the human aspect. All the technology in the world won’t do much without people using it — unless you’re watching the Terminator machines attempt their takeover. And then there’s always HAL 9000. But those guys are a lot more interested in domination than collaboration anyway.

An organization’s culture is a critical component to successful collaboration. Make all the technology announcements and managerial pronouncements you want – you need an environment that supports collaboration. Read More »

Tags: , , , , , , ,