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Digital Britain: Converting Customers into Advocates

February 8, 2012 at 7:30 am PST

The desire to interpret people’s body language during in-person meetings has been studied by psychologists and marketing focus group researchers for many years.  In contrast, the notion of observing your customer’s virtual online body language is a relatively new concept.

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Cloud Computing: Why Should I Care?

February 7, 2012 at 6:15 am PST

If not pre-empted by a neighbor’s dog, one of the first things I hear each morning is the weather report. This time of year, there’s usually some reference to clouds – partly cloudy, high clouds, low clouds, cloud cover, clouds clearing by mid-morning, clouds arriving in the late afternoon. A world of many clouds indeed.

When it comes to conversations about technology, it’s hard to escape talk of clouds, cloud computing, and cloud this, that, and the other thing. But here’s a question: I’m not an IT person, so why should I care about cloud computing? Read More »

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New Book Helps You Embrace Collaboration, Increase Profits

February 3, 2012 at 12:15 pm PST

Do your customers talk about optimizing team performance? Do they struggle with new ways to increase their competitive edge? Are they looking for ways to scale their most precious resources? Then it’s time for you to step up as your customers’ collaboration expert.

Collaboration will be the business opportunity of the decade, and partners who can help move their customers through this transition will see their revenue grow. But you have to be able to speak the language of collaboration and understand its true meaning in a connected world.

But how do you learn and embrace this new language?

A new book provides the lowdown you need to share how improved collaboration represents the best opportunity for business leaders to tap the full range of talents of their people, move with greater speed and flexibility, and compete to win over the next decade.

That new book is called, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential. Cisco’s very own Carl Wiese, SVP Global Collaboration Sales, and Ron Ricci, VP Corporate Positioning, wrote this book for business leaders in all industries around the world and to help our partners have a new conversation with customers.

Find out more about what’s inside the book and how you can buy it for a special partner discounted rate.

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Murali Sitaram: “Cisco’s Quadragenarian”

This week in No Jitter, Cisco Collaboration Vice President Murali Sitaram is featured in an extensive Q&A with editor Dave Michels. Entitled, Cisco’s Quadragenarian,” Sitaram is working to take Cisco, a company with a strong networking core, and move it towards collaboration software that is both social and cloud-based.

Murali discusses his role, Cisco’s perspective on social business software, the post PC-era, collaboration in general, people-centric collaboration, email and more.  In part he says:

“In today’s post-PC era, employees no longer are tied to their desk or required to sit in a conference room to do their jobs…Social collaboration adds a new layer to the communication experience, allowing companies to innovate, grow, expand into new markets and increase productivity.

Over the last two or three decades we have been living in the era of the “document” or…email…if you think about it, people don’t really collaborate or work in that way…We have conversations, we share in communities…previous generation of tools have outlived their utility and we must rethink how people work.”

Read about Sitaram’s radical suggestions for shifting email workloads to better workspaces for people to collaborate. I hope you enjoy reading the interview.  Let me know your thoughts on collaboration and enterprise social software.

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Collaboration with Scrap Lumber & Bailing Wire

January 30, 2012 at 10:57 am PST

I’ve always worked in creative environments with a lot of interdependent roles and processes – and big, unyielding deadlines. Twenty years ago (did I just type that?!), it was editors, writers, designers, artists, production teams, salespeople, prepress film houses, printers, and all of the rest involved in producing magazines. My role was at the intersection of the creative work and technical production. Sometimes it all happened as a meeting in one room, other aspects involved sneakernet, sending disks and film back and forth via couriers. Missing a print date cost big dollars. You didn’t miss the dates. Ever. 

Where's my sweater?Being a bit of a geek with a logical streak of an engineer’s daughter, I was always looking for ways to add structure and streamline processes. (This is not unlike trying to put a wet cat in a sweater.) I developed a successful, but perhaps unhealthy relationship with spreadsheets that I used to hold information – deadlines, story details, status, page counts, art files, page ratios. I dutifully maintained my trusty grids and could answer any question about any bit or piece along the way. But hand anyone else a printout and their eyes would cross and roll before they simply restated the question. The spreadsheets held data; I was the mechanism for sharing data – the user interface, so to speak.

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