On a recent visit to my doctor’s office, I observed something that I probably wouldn’t have paid much attention to in the past: When a nurse called the next patient back for her appointment, a young girl also stood up and explained that her mother didn’t speak English well and asked to accompany her to interpret.
I live right outside of Washington, D.C., which is fortunately a culturally diverse area so I am used to hearing different languages on a day-to-day basis. I guess I never really considered the impact of not speaking English when it comes to seeking medical care. Luckily, the example above, seemed like a routine office visit, but it got me thinking about what would happen in an emergency situation where seconds count.
Paras and Associates know this scenario all too well as they provide real-time language interpreters for healthcare environments using video collaboration. PAA’s service ensures that patients anywhere in the country, who speak any language, can gain access to high quality medical interpretation in an instant. Video communications has played a significant role in their practice and has significantly reduced “lost in translation” errors by allowing doctor, patient and interpreter to see each other’s faces. The power of video overcomes language barriers that can often be misinterpreted over the phone … and herein lies my passion.
I’ve had the pleasure of getting to know Melinda Paras, PAA’s president and CEO. Melinda is a veteran of the medical industry and saw a need to deliver a better “business outcome” to patients and medical staff. In this case, the business outcome could mean the difference between life and death.
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
As usual, Sherri Liebo has some exciting things coming up. This week, she blogged about aiding partners in capturing their share of the $19 trillion opportunity in Internet of Everything (IoE). She is working to empower partners with the information, resources, and technology needed to build an IoE roadmap.
As part of this focus on Cisco partners, Sherri is holding a webcast on June 4 to show how partners can:
As we meet with key customers, partners, and industry analyst around the world, there continues to be growing interest in cloud-based services for contact center and customer care, among other technologies. At Cisco, our focus for the customer contact business is to enable companies to provide customer care, in a flexible fashion, to support their corporate brand and customer experience strategy, regardless of the deployment model.
Cloud-based contact centers have moved into the mainstream, and the trend shows no signs of slowing down anytime soon. Businesses of all sizes and industries who move their contact center to the cloud are reaping the benefits, including rapid deployment, flexible scalability, pay-as-you-go pricing and access to the latest technologies and upgrades. In some cases, these are key differentiators between businesses that lag behind and those that thrive.
Migration to the cloud is not an all or nothing endeavor. In some cases, Read More »
The collaboration momentum at continued today. First up this morning was a Cisco Live Executive Interview with Peder Ulander. In it Peder talks about how the way people work is changing and how Cisco is adapting technology to meet those changes.
He covers our latest DX Series products as well as shares how American Express is using remote expert and video to better serve customers. In a pilot program, premier customers could get an instant connection with the right person, whether to resolve billing problems or find concert tickets.
Today’s Locknote: Sal Khan, Khan Academy Sal Khan, founder of Khan Academy, Standing room only. Inspiring. Fantastic. Riveting. Followed by a standing ovation. Khan Academy is a not-for-profit organization focused on providing free, world-class education globally.
And when it comes to Khan’s thoughts on collaboration, I can’t disagree: Read More »
Wednesday was another beautiful day in the neighborhood, the Moscone neighborhood. I started my day with a 6:30 a.m. conference call with some nice people in Amsterdam to talk about one of the topics John Chambers put front-and-center in his keynoteaddress: business outcomes.
Hosted by Cisco’s Mala Anand, the Wednesday morning keynote focused on Internet of Everything and included Intel’s Doug Davis, NetApps’ George Kurian, and EMC’s Bill Schmarzo. For me, Schmarzo’s points on business models and big data were particularly interesting. His premise was essentially that at the core, the Internet of Everything and big data are about business transformation. A great quote: “Organizations don’t need a big data strategy, they need a strategy that incorporates big data.” Yes, yes, and yes.
Paras and Associates: Using Video to Remove Language Barriers Melinda Paras was one of the customer speakers at the collaboration press announcements earlier this week. Paras is CEO of Paras and Associates (PAA), which designed and now manages the first operational video/voice over IP call center--the Health Care Interpreter Network (HCIN)--a cooperative of California public hospitals sharing interpreter services. PAA offers technology systems that enable immediate access to language interpreting via video and telephone.
“Clinicians trust that they can reach language interpreters instantly—whether they are across the street, or across the country,” says Paras. “High quality video enables a degree of nuance and rapport that you simply can’t achieve with just a telephone.” Read More »