As an enthusiastic football (U.S. translation: soccer) fan, I watch my two young sons playing youth-football every week. Not surprisingly it was only a matter of time before someone asked me to help coach. To keep up the pretence I actually knew something about football; I started scanning around for coaching tips and drills. After a while I came across an e- book called “KISS: Keep it Simple Soccer: How to coach youth soccer” by John Fraher.
In it is a quote from legendary Dutch footballer, Ruud Krol: “Michels [coach] taught us always that simple football is the best. It is also very difficult to play simple football.”
This got me thinking about the oft-quoted business principle “Keep It Simple, Stupid” and how it applies to collaboration technologies.
I’ve only been focused on marketing midsize collaboration solutions for a few months. Already I’m delighted by stories I hear from our customers talking about how our solutions enable their teams to work in new and exciting ways.
But I occasionally hear people say things like, “that’s all great for large enterprises, but it’s too complex” or “it’s not affordable for small to medium sized businesses.”
Well, the good news is that is not the case. We’re simplifying things. And there are many examples of smaller organizations using collaboration technology to bring people together, with amazing results. Take Switzerland’s 60-employee Intercantonal Reinsurance, which is seeing a 10-20% improvement in employee efficiency with Cisco Business Edition 6000.
I’ve worked in midsized businesses for a large part of my career. The relevance of collaboration technology and the opportunities it offers for growing businesses are just as great as for larger enterprises – if not greater. Read More »