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Quick Look Analytics

One of the many great attributes of Connected Mobile Experiences (CMX ) is that it offers a rich location analytics solution. With advanced capabilities like Path Analysis and Correlation, zone-based reporting relies on a minimum of three or more access points which seamlessly detect and report the received signal strength (RSSI) of a client. In simplistic terms we can say that CMX triangulates the location of a client.

Unfortunately (and realistically) not all venues are equipped with 3 APs. Many of our customers, have a large number of satellite offices . Imagine a popular coffee chains or even well known financial institution, who have small branch offices or stores spread across the country. They too need insights into their customer’s behavior, even if they don’t have multiple AP’s

To address the needs of businesses with smaller sites and wireless deployments not designed for location accuracy, we’ve developed Quick Look Analytics, which provides priceless customer insights for businesses like those very coffee shops and financial institutions, earlier mentioned.

 

There are numerous facets of Quick Look Analytics, here are a few of my favorites:

  1. The Banner visually shares how effectively the business is performing and reaching targets. It provides, if you will, a sort of Key Performance Indicators.

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  1. Key Insights provides a clear look into business peak hours, days, weeks, and months.

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Best of Interop Winner: What is the Hype About Hyperlocation?

Apparently a lot! And the Best of Interop Commitee this year in Las Vegas agree. Cisco is the proud recipient of the Best of Interop Award in 2015 for the Mobility/Wireless category.

best of interop winner

Understanding customer behavior is a key asset for any business. This is also true in the growing field of indoor location-based services such as those supported by Cisco Connected Mobile Experiences (CMX).  A more accurate solution can help a business with their pain points: gaining more accurate data analytics on customer behavior, better statistics for operational optimization, and even providing better customer-facing content. In today’s world, the greater the location accuracy, the greater the relevance of the content.

The Cisco’s Hyperlocation Module provides that accuracy. As one of today’s most advanced location solutions, Cisco Hyperlocation is precise in pinpointing beacons, inventory, and personal mobile devices. Other vendor solutions use multiple access points to triangulate location coordinates within 5 to 7 meters of accuracy, but Hyperlocation, in conjunction with BLE beacons, can pinpoint locations to within a single meter.

It is this advancement in location-based data acquisition and analysis that brought Cisco to the forefront of the Mobility/Wireless category at Interop and sequentially allowed us to win the category.

Cisco Accepts the Best of Interop Award at Interop Las Vegas 2015 best of interop photo group

From Left to Right with two representatives from UBM, from Cisco; Bill Rubino, Yasser Hannush, Brian Robertson and Gagan Arora Read More »

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MSE and CMX: What’s the Difference?

As you probably know, Cisco Connected Mobile Experiences (CMX) enables businesses to develop engaging mobile experiences with personalized guest onboarding, engagement, and location analytics. CMX leverages Wifi network intelligence and provides IT departments the creative opportunity to produce new revenue-generating, end-consumer solutions.

But I’m often asked what the difference is between MSE & CMX. I’m likely to blame for some of the confusion since I use the terms “MSE” and “CMX” interchangeably. Let’s clear up the confusion once and for all with a breakdown of MSE and CMX.

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Cisco Wireless enables RSL Care customers to stay connected indoors and outdoors

RSL Care is one of Australia’s largest providers of retirement living, community care and aged care services with more than 28 communities throughout Queensland and New South Wales. This not-for-profit organization offers high quality Homecare, Retirement Living and Residential Aged Care services. In the words of the award-winning CEO of RSL Care: “We are focusing on guiding our customers to make the most out of life through wellbeing and independence”.

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We talked to Ian Youngson, the Manager of IS Operations, to understand the wireless deployments at RSL Care. The business outcomes that the wireless deployment enables are support for a voice-over-Wi-Fi for the nurses, the ability to provide guest access to residents and visitors, as well as support for mobile devices carried by the staff and doctors.

At a Glance: Read More »

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Cisco’s Commitment to Excellence: Connected Mobile Experiences 10.0

There is a great, not often talked about, perk to working at Cisco. I work alongside some of the brightest minds in technology, whose lives and work I quite often stand in awe of. I get to see firsthand the way my co-workers lead, as well as the priceless contributions they make, not only in technology, but also in the world. The release of Cisco’s Mobility Experiences (CMX) is proof of our commitment to excellence.

Last year, when Connect Mobile Experiences (CMX) resonated so well with our customers, we started getting requests for greater flexibility and increased scale. Built not only for the current use cases but future use cases as well.  In response this year we’ve re-architected CMX to meet these requirements. Our combined goals were to build a single user interface (UI), which could manage hundreds of properties, delivering customizable reports for business managers, leveraging the latest and greatest technology . We are confident all users will approve of the outcome. Let me share with you 10 things you’ll love about CMX 10.0:

1. We have enabled mix and match for versions of CMX and Prime Infrastructure. All we need you to do is export maps from Prime and import them into CMX (regardless of the PI version).

2. As a user, you’ll love the outcome oriented, fresh and modern experience of 10.0.

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3. Real-time analytics dashboard for visitor counts, visitor dwell times, etc. Analytics Widgets are completely customizable, depending on the data you’re most interested in. The inbuilt reporting capability lets you generate an instant report or schedule one to be sent later. Read More »

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