Robb Boyd and Jimmy Ray Purser decide where to dig around inside Meraki
“If it seems to good to be true…”
In this statement lies the central problem to a couple of guys with a career in networking: Meraki does some beautifully complex things…but in a deceivingly simple wrapper.
Meraki originally came on the scene with a new approach to cloud based wireless “as a service” that succeeded on a great many fronts. This success brought not just an acquisition, but subsequent forays into switching, routing and security. These are your core technologies – anyone in business is depending on these in some fashion..and the Meraki Cloud Model is now offering network sophistication in a greatly simplified package.
There is beauty in the simplicity. There is also a model for how and why the cloud matters. Yes there is hardware for every bit of the solution being offered but the true ‘service’ is delivered quite elegantly through the cloud. It enables a great many things in a manner that can make you wonder what you may be missing.
So this is what we do. We go to San Francisco, where it all began…and where these engineers continue to innovate. We peer through the clouds and show you what is going on so you can decide if it is right for you.
Location-based applications have endless use cases—simply tapping into the users’ whereabouts can provide useful information such as movies playing, surrounding restaurants, friends’ favorite spots, etc. Still untapped, however, is the many potential uses of a location-based service, because while the apps may get the user to a location and allow them the opportunity to “check-in,” these apps do little else to engage the user while they’re within the physical venue they’ve been directed to.
Retailers, grocery markets, car shops, hospitals, museums, hotels, basically any physical venue, could leverage location-based services to engage their patrons through mobile devices. Rather than having a store full of texters, Facebookers, Tweeters, etc. a retail store has the potential of actually getting in front of and engaging the actual shoppers by providing them with wifi, special deals, style suggestions, in-store directions, etc. Exploring this largely uncharted world of location-based engagement can be made possible through our Cisco Mobility Experiences (CMX) SDK.
When it comes to delivering better business outcomes, many IT people could be sitting on a virtual goldmine – particularly when it comes to location analytics. Here are some new ways that you can extract more of that valuable information from your network, and some things to think about as you add new services and capacity.
Smart mobile device users are always looking to access information as they enter any public or private space. If you oversee IT for a shopping center, a hotel, a university or some other large venue, you know that every mobile device user can be an opportunity to:
Engage customers in new ways: Deliver relevant content, information, and services directly to customer’s mobile devices based on their location or personal preferences.
Understand customer behavior: Many organizations are not able to efficiently track the number of visitors, dwell time, or movement patterns. Imagine how much you could address visitor needs by gaining these insights.
Create new advertising revenue streams: Monetize your Wi-Fi infrastructure through third-party mobile advertising opportunities and mobile-influenced sales.
How can you make the most of this opportunity and connect with visitors to improve experiences, increase customer loyalty and drive sales?
We’ve all been there, seen it, and even done it ourselves. We’re talking or texting on our phones while walking around the isles of our favorite store. Half the time people are in a venue they’re more fixated on what’s happening on their phone than what’s around them. What about those brick and mortars around us? How can they get our attention when our noses are in our devices?
The way people use their devices may never change, but the way in which businesses interact with their mobile phone loving customers can. Cisco’s Customer Mobile Experiences (CMX) solution provides businesses with the technology to leverage the mobile trend to their advantage by serving smartphone carrying visitors, guests, passengers, shoppers and students location-based services to get their attention.
Among these tools is a valuable set of API that can unlock location-based services, such as indoor navigation and push notifications to create a more personalized mobile experience. Read More »