As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.
This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.
Understanding the importance of location accuracy, Read More »
Tags: cmx, connected mobile experience, Hyperlocation, location accuracy, location based services, rssi, wifi
NRF 2015 is a wrap. The annual show where anyone who’s anyone in retail goes to learn about the latest ways to grow revenues and improve store operations. Here’s something you may have missed:
Meet Collecto. Your one stop shop for all marketing Read More »
Tags: Big Data, cmx, collecto, marketing insights, mobility
Since the earliest maps, location accuracy has always been important. Just one degree off on the high seas and the seafaring navigator could be landing in Cuba instead of Florida. As we progress from GPS to indoor location, the quality of location accuracy is no less critical.
To define the quality of location, we really need to understand the variables that influence location. This is especially true with mobile devices in the mix.
Quality of location accuracy has three dimensions:
- Location precision
- Refresh rate
- System latency
These three vectors are functions of how well the infrastructure is engineered and how the Read More »
Tags: Cisco, cmx, connected mobile experiences, GPS, location accuracy, mobility, mobility services engine, mse
It is clear being an IT professional today is not easy, there are ever increasing demands on the network and on IT resources. Just look at some of the data out there:
Even in conversations with customers here at Cisco Live Milan it is evident that IT is tasked to more with less, “I am told I need to be more agile.” Or, “Everyone is getting new Mobile Devices that are going to increase traffic.” Or “I needs to be more strategic to the business.”
It is clear that IT needs to rethink how they enable applications, secure the network and manage the infrastructure. But there is hope! Cisco is hard at work developing new solutions and products to help in meeting top of mind concerns. In recent January announcements, many being highlighted at Cisco Live Milan, Cisco has shown how new technology can help IT be more agile, support new demands and drive business impact. There have been a number of blogs talking about these announcements and below is where you can find out more about these exciting Cisco innovations.
Increasing IT Agility
- Cisco ONE Delivers a More Valuable and Flexible way to Consume Cisco Software.
- Cisco Meraki is delivering a global, enterprise-class, comprehensive Cloud-Managed IT solution
Supporting New Demands
Driving Business Impact
Tags: #CLEUR, catalyst, CiscoMeraki, CiscoONE, cmx
It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping you make smarter business decisions.
Once again, Cisco Connected Mobile Experiences (CMX) is here at NRF this year. We’re ready to show you how you can leverage real-time analytics, location innovations (including BLE technology), and our app development platform to optimize operations, boost customer satisfaction, and increase revenue.
If you’re coming to NRF this week, check out our demos at Booth 2052 and learn how Cisco CMX can transform your retail business.
Tags: analytics, beacons, BLE, cmx, mobile, mobility, National Retail Federation (NRF), NRF, retail