Success in retail often comes down to a counting game. How many people pass by your store? How many come inside? How long do they stay? And most importantly how many ultimately buy?
Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone. As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.
With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.
Who is passing by the store versus coming in? Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors. Presence Analytics provides simple, quick reports on retail conversion metrics. You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.
Tags: analytic, analytics, analyze, buy, Cisco, client, cmx, controller, conversion, count, customer, data, device, LAN, location, loyalty, mall, metrics, mobile, mobility, mse, network, phone, Presence, retail, retailer, shop, shopper, signal strength, smart, smartphone, time, track, wi-fi, wifi, wireless, wlan, WLC
The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0. These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:
1. Presence Analytics
This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.
Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.
2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.
In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »
Tags: 8.0, access point, analytic, analytics, AP, Cisco, client, cmx, Connected, connected mobile experiences, data, deployment, device, engine, enhancement, experience, feature, Guest, guest access, indoor, lbs, location, location based services, location-based, login, mobile, mobility, mse, organization, product, services, solution, technology, venue, wi-fi, wifi, wireless, wlan
If you are a professional photographer or even an amateur like me, you want to have ready access to various control dials on your camera to capture the moment perfectly. Professional cameras provide high level of control to get the best outcome. But there are times when you want to put the camera and the lens in Auto mode or wish that the camera could automate some decisions that make your workflow easier.
Likewise, Cisco Wireless LAN products provides the level of quality, functionality and control that is unmatched and hands-down the best enterprise wireless networking portfolio in the industry. But there are scenarios where it is preferable to expedite wireless configuration with best practices automatically enabled and easy access to data to simplify monitoring and troubleshooting workflow. For example, a small business owner manages his own network or in a K-12 a librarian acting like a part-time IT administrator. This not only provides operational efficiencies for the IT organization but also improves end-user and partner experience.
Cisco WLAN Express Setup is an attempt in this direction. It is now available on 2500 Series Controller (CT2504) starting with software release 188.8.131.52.
It includes three components
- Easy-to-use setup wizard: This eliminates the need for console cable and command line setup. Instead, 3-step web-wizard is used to quickly boot strap a Controller and configure employee and Guest WLAN out of the box.
Read More »
Tags: 11ac, 802.11ac, access point, aireOS, analytics, App, application, AVC, best-in-class, Bonjour, cellular, chromecast, Cisco, cmx, configuration, connection, control, controller, data, device, Express, LAN, mag on ap, mobile, mobility, network, networking, optimized roaming, policies, protocol, release, rx-sop, setup, software, Speed, technology, traffic, users, visibility, VLAN, vni, wi-fi, wifi, wired, wireless, wlan, WLC
Cisco Wireless Release 8.0 is now available: Product Bulletin
The Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018 revealed some stunning trends with growth projections that are sure to have a dramatic impact on wireless networks worldwide.
In 2013, globally, there were nearly 22 million wearable devices generating 1.7 petabytes of monthly traffic. There were about 7 billion mobile-ready devices and connections with mobile network connection speeds that have more than doubled, to 1.4Mbps up from 526 Kbps in 2012.
By 2018, there will be more than 10 billion mobile-ready devices and connections. The average mobile connection speed will nearly double, from 1.4 Mbps in 2013 to 2.5 Mbps and over 4.9 billion devices will be IPv6-capable. There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks.
Read More »
Tags: 11ac, 802.11ac, access point, aireOS, analytics, App, application, AVC, Bonjour, cellular, chromecast, Cisco, cmx, connection, control, controller, data, device, fastlocate, HDX, IPv6, LAN, lbs, location, mag on ap, mbps, mobile, mobility, multicast, network, networking, optimized roaming, Packet, patterns, pmipv6, policies, Presence, protocol, q-in-q, q-in-q tagging, release, rx-sop, software, Speed, technology, traffic, users, visibility, VLAN, vni, wi-fi, wifi, wired, wireless, wlan, WLC
Over 30 registrants competed in an online global Cisco developer challenge to use the CMX Mobility Services API and CMX in a new app using a simulated environment for a meeting host to automatically launch a WebEx conference, based on the location of the conference room where the meeting is scheduled. Guidance was provided in a previous blog post, which you too can use to develop innovative applications to create your own Connected Mobile Experience.
Numerous impressive submissions demonstrated how straightforward it was to create a new mobile application using the CMX APIs and SDK. The winning entries submitted code, a video demo, and a read me file, which together conveyed their work using real-time location updates to trigger a context-aware push notification.
First place entry from a brand new TopCoder member “gitsIndonesia” received a check for $1500. It included very clean Android Java code which was well-designed and easy to follow, while applying object-oriented practices. It provided a great example of how to build a new location app from the ground up using the CMX APIs with no changes required for the server simulator since the client (the app) was used for location polling. Read More »
Tags: API, App, challenge, Cisco, client, cmx, code, coder, Conference, core module, develop, developer, device, location, map, mobile, mobility services engine, mse, notification, program, programmer, sdk, server, simulator, software, technology, topcoder, venue