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Connected Mobile Experiences (CMX) provides useful insights at the Second IoT World Forum

Thought-leaders, implementers and creators across public sector, private business and education gathered for the second annual Internet of Things World Forum (IoTWF) in Chicago.  It was an opportunity to see  real  examples of the Internet of Things (IoT). While the buzz was about IoT, CMX provided meaningful insights like average registration times, visitors in various zones by the hour, and corresponding dwell times.  It was possible to predict which vertical is more likely to adopt IoT first, based on device count, dwell time and traffic patterns.

Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  The Cisco CMX solution consists of Detect, Connect and Engage, which work in unison to create an end-to-end mobile experience for the user while providing business benefits to the enterprise.

  • Detect: Aggregate and visualize location data from the Wi-Fi network
  • Connect: Easy, secure guest access to the Wi-Fi network
  • Engage: Customize the end-user mobile experience to delight customers in your venue

Here are some of the reports we generated and the observations we’ve gleaned.

Registration

One of the common reports from CMX Analytics is hourly visitors and dwell time. This “Registration” chart provides a view of total number of visitors and corresponding dwell times for the entire day by the hour. The key takeaway is that most participants were registered by 9:00 a.m.  and the average wait time was 15 minute.  In business terms, this is a great sign for the operations side of the events team, which was able to maintain a consistent average wait time despite the clear spike and variation of registrants entering the zone.

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Breakout Popularity

One of the widgets on the CMX Analytics dashboard can be configured to show comparative device count by zone.

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Notice the widget on the bottom right hand side: a comparison of device count by breakout rooms. This provides an insight to which breakout session was most popular.

With a simple cross-check, compare Read More »

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Inside Meraki and Cloud Networking

Robb Boyd and Jimmy Ray Purser decide where to dig around inside Meraki

Robb Boyd and Jimmy Ray Purser decide where to dig around inside Meraki

“If it seems to good to be true…”

In this statement lies the central problem to a couple of guys with a career in networking: Meraki does some beautifully complex things…but in a deceivingly simple wrapper.

Meraki originally came on the scene with a new approach to cloud based wireless “as a service” that succeeded on a great many fronts. This success brought not just an acquisition, but subsequent forays into switching, routing and security. These are your core technologies – anyone in business is depending on these in some fashion..and the Meraki Cloud Model is now offering network sophistication in a greatly simplified package.

There is beauty in the simplicity. There is also a model for how and why the cloud matters. Yes there is hardware for every bit of the solution being offered but the true ‘service’ is delivered quite elegantly through the cloud. It enables a great many things in a manner that can make you wonder what you may be missing.

So this is what we do. We go to San Francisco, where it all began…and where these engineers continue to innovate. We peer through the clouds and show you what is going on so you can decide if it is right for you.

Watch the show RIGHT NOW

Couple of questions we sought in general:

  • Where are the edges for Cisco’s On Premise technologies that offer many of the same features as Meraki?
  • Can you put your trust in something you cannot see?
  • Can you still do some of the more complex things your network demands?
  • Where do they go from here?

One of the bigger challenges right now within Cisco is how to position this technology. It is very complimentary to our core networking line but they remain a distinctly unique choice to make.

See our extended shownotes for more details, or just watch the show!

Preview:

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Unlock Location-based Engagement with the CMX SDK

Location-based applications have endless use cases—simply tapping into the users’ whereabouts can provide useful information such as movies playing, surrounding restaurants, friends’ favorite spots, etc. Still untapped, however, is the many potential uses of a location-based service, because while the apps may get the user to a location and allow them the opportunity to “check-in,” these apps do little else to engage the user while they’re within the physical venue they’ve been directed to.

Retailers, grocery markets, car shops, hospitals, museums, hotels, basically any physical venue, could leverage location-based services to engage their patrons through mobile devices. Rather than having a store full of texters, Facebookers, Tweeters, etc. a retail store has the potential of actually getting in front of and engaging the actual shoppers by providing them with wifi, special deals, style suggestions, in-store directions, etc. Exploring this largely uncharted world of location-based engagement can be made possible through our Cisco Mobility Experiences (CMX) SDK.

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Improve Your Business Results with Mobility and Analytics

When it comes to delivering better business outcomes, many IT people could be sitting on a virtual goldmine – particularly when it comes to location analytics. Here are some new ways that you can extract more of that valuable information from your network, and some things to think about as you add new services and capacity.

Smart mobile device users are always looking to access information as they enter any public or private space. If you oversee IT for a shopping center, a hotel, a university or some other large venue, you know that every mobile device user can be an opportunity to:

  • Engage customers in new ways: Deliver relevant content, information, and services directly to customer’s mobile devices based on their location or personal preferences.
  • Understand customer behavior: Many organizations are not able to efficiently track the number of visitors, dwell time, or movement patterns. Imagine how much you could address visitor needs by gaining these insights.
  • Create new advertising revenue streams: Monetize your Wi-Fi infrastructure through third-party mobile advertising opportunities and mobile-influenced sales.

How can you make the most of this opportunity and connect with visitors to improve experiences, increase customer loyalty and drive sales?

Marlowe Mall

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Norway Looking to Lead in Customer Experience & Engagement

norway1

Norway’s longest running IT conference , IT-tinget concluded yesterday in the beautiful town of Tonsberg about an hour south of Oslo.

The event has been running for 31 years now and is organized and run by Cisco’s partner Evry.

This years theme is “#UserIsKing” , and Cisco hosted a special Retail Break out session along with Evry where Customer Experience and Engagement were the main focus. Read More »

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